NP Digital · 3 hours ago
Manager, Paid Search
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Responsibilities
Partner with and deliver paid search media strategy and recommendations for clients
Ensure new platform features and updates are considered and potentially implemented to clients’ campaigns
Project estimated campaign performance results based on client budgets and benchmark costs and rates
Develop & implement campaign structures to manage and optimize against performance goals such as CPA, ROAS, or LTV
Follow department media buying and quality assurance processes to ensure campaigns run accurately
Steward clients’ budgets through meticulous management of daily or lifetime spending and monthly, quarterly, or annual pacing
Improve campaign performance by making optimization recommendations and using paid search campaign management checklist to identify opportunities
Meet internal and external deadlines for assigned tasks
Develop testing roadmap and implement split testing to continuously improve campaign performance
Create, deliver, and present client reporting on a weekly, monthly, and quarterly basis in a storytelling format with insights and recommended next steps
Respond to client questions and ad hoc requests in a timely manner
Qualification
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Required
Ability to travel to in-person meetings in Washington, DC
Minimum of 3+ years of paid search experience across Google and Microsoft Ads with 2+ years of agency experience
Experienced in managing monthly budgets exceeding $500K
Thrives off improving paid search media campaign performance and the opportunity to drive growth for clients
Uses platform and third-party data to understand what may be impacting campaign performance
Understands how to determine when ad copy needs to be updated
Strong communication and presentation skills to both external and internal stakeholders
Excellent attention to detail and data analysis to ensure campaigns run accurately and insights are uncovered that lead to campaign recommendations
Strong organizational skills with the ability prioritize time and workload efficiently
Team player who is willing to help others whenever needed
Responsive to constructive feedback to foster personal and professional growth
Preferred
Experience working with a subscription-based company
History of collaborating with other paid media channel or SEO teams
Experience with SEMrush for competitive insights
Certifications from Google Ads or Microsoft Ads
Additional professional certifications, such as Google Analytics
Benefits
National Anthem Blue Cross medical plans; EPO, PPO, and HDHP options available
Flexible paid time off; 16 weeks maternity and 6 weeks paternity leave
Health Savings Accounts with employer contribution, Flexible Spending Accounts, Dependent FSA
Vision and dental coverage
Employer-paid short term disability and life and AD&D insurance
Employer-paid premium subscription to the Calm app
Voluntary pet insurance for your furry family members
Voluntary accident, hospital indemnity, critical illness, and supplemental life insurance
New hire technology stipend to set up home office
Employer-Sponsored 401(K) and Roth retirement
Company
NP Digital
NP Digital is a digital marketing agency specializing in SEO, content, social media, and paid media.
Funding
Current Stage
Late StageRecent News
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