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Company

Constellation Brands · 5 hours ago

Manager, PR, Mainstream/Premium Wines (Brand Experience)

New York, NY

Full-time

Remote

Mid, Senior Level

$80K/yr - $168K/yr

6+ years exp

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Food and BeverageFood Processing

Comp. & Benefits

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Responsibilities

Partner with internal Brand Marketing team and agency partners to develop and implement compelling brand narratives to be executed across consumer channels.

Collaborate with internal Brand Marketing teammates and external PR agency partners to develop and execute comprehensive Brand PR and Influencer Marketing programs that increase consumer awareness, stimulate trial, and drive revenue growth for priority brands within the company’s Fine Wine portfolio, as well as new product innovations.

Manage PR agencies that support in building / executing Brand PR programs and delivering results on time and on budget that help drive the company’s success.

Engage in effective media relations by building relationships with key trade, consumer and business media outlets / reporters; identify opportunities to garner positive media coverage and working with PR agencies to plan, pitch and target media outlets / reporters; prepare company spokespeople for media interviews; serve as a company spokesperson where needed; and develop press releases, talking points and media lists as needed.

Partner with winemaking team, brand partners and agency partners to develop and execute scores & accolades strategy.

Effectively measure and communicate the impact of Brand PR and Influencer Marketing activities on company results to key internal stakeholders.

Ensure message consistency and alignment with Constellation’s overall communications program and strategic direction.

Cultivate strong working relationships with cross-functional teams (e.g. Sales, Marketing, DTC, Digital, Operations, HR, Growth, Winemaking, etc.) to provide strategic advice and communications support.

Collaborate with Brand Experience VP and the Public Relations Director, along with Corporate Comms team, to develop content for the company’s internal communication channels to drive employee awareness and understanding around high-end leadership, portfolio and brand news and key initiatives aligned with the company’s business strategy.

Qualification

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Public RelationsInfluencer MarketingMedia RelationsMicrosoft ExcelStrategic ThinkingProject ManagementBusiness AcumenEvent Management

Required

Experience in and deep understanding of the mainstream & premium wines consumer as well as millennial and Gen Z consumer segments

Experience in public relations, earned media relations, the influencer marketing space and emerging social media channels

Creative thinking coupled with relevant industry and cultural knowledge and trends

Ability to push boundaries and challenge the norm, while remaining Compliant in the alc bev world

Ability to think strategically and develop measurable plans that support the company’s business objectives

Ability to effectively manage PR agencies in the building and execution of strategic PR programs that deliver results on time and on budget

Leadership skills, executive presence, and ability to influence without authority

Ability to interact effectively with leaders at all levels of the organization and serve as a brand ambassador for both the Communications team and the company

Self-starter who takes initiative to proactively own and drive efforts

Results-oriented, with the ability to deliver results that impact business performance

Superior organizational, planning, project and time management skills

Ability to work effectively in a fast-paced environment and manage change

Ability to prioritize, juggle multiple priorities, and meet deadlines while delivering high quality work

Ability to appropriately handle confidential / proprietary information

Superior writing, editing, oral and interpersonal communication skills

Business and financial acumen leading to effective management of annual and in-program budgets

Operate with the highest level of ethics and integrity

Thorough proficiency in Microsoft Excel; MS Word, MS PowerPoint required

BS/BA degree in communications, public relations, journalism or a related field

6+ years experience in public relations, marketing or related function