AutoZone · 2 weeks ago
MANAGER,SR WEB ANALYTICS
Memphis, TN
Full-time
Onsite
Senior Level
5+ years exp
Maximize your interview chancesAutomotiveE-Commerce
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Responsibilities
Manages all aspects of digital analytics and visualization tools (Adobe, Comscore, SAS, Power BI, Tableau, APT, etc.) used to analyze sales trends, customer journey, category performance, segmentation analyses, click path analyses, customer analyses, online marketing analyses, and a variety of tests.
Manages team to ensure proper tracking, tagging requirement, and reporting of digital data in alignment with global company tagging standards and policies.
SME for digital marketing reporting including SEO, SEM, social, email, etc.
Leverage multiple technologies and data sources to deliver cohesive insights to cross-functional partners (Merchandising, Marketing, and Digital Product Owners) on campaign analytics, marketing mix modeling, multitouch attribution and deep-dives to uncover high-impact opportunities.
Manages site usability along with engagement of digital marketing campaigns, and present actionable insights and recommendations based on data results and best practices.
Translate complex questions into clear and actionable analysis plans for the team.
Ability to anticipate stakeholders’ needs and recognize the opportunity to provide proactive insights to build tight thought partnership.
Presentation of findings, including recommendations to key stakeholders and leadership
Conducts financial analysis of all aspects of the E-Commerce business, including B2B and B2C.
Measures performance of new functionality after release.
Plans and forecasts sales and online site promotions
Designs and implements process and operational policies.
Qualification
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Required
5-7 years of analytical experience minimum
High level of experience in measuring and analyzing online marketing campaigns including: natural and paid search, email, affiliate, display and social
SQL experience using tools such as SAS, Google BigQuery, etc.
Adobe Analytics and/or CJA experience
Proficient in Microsoft Office and Advanced skills in MS Excel
Knowledge of third-party marketing and advertising platforms (Facebook, LinkedIn, Twitter, GA4, GTM, Launch)
Strong communication, interpersonal and organizational skills
Strong understanding of e-commerce, web analytics, and statistics
Preferred
AEM and CDP experience a plus
Experience with CRM/Marketing Automation solutions a plus.
Benefits
Competitive pay and time off
Unrivaled company culture
Medical, dental, vision, life, and short- and long-term disability insurance options
401(k) with Company match and Stock Purchase Plan
Mental and physical wellbeing programs
Opportunities for career growth and tuition reimbursement
Company
AutoZone
AutoZone retails and distributes automotive replacement parts and accessories.
10001+ employees
H1B Sponsorship
AutoZone has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2023 (41)
2022 (74)
2021 (61)
2020 (63)
Funding
Current Stage
Public CompanyTotal Funding
unknown1991-04-12IPO
Leadership Team
William C. Rhodes
President and Chief Executive Officer for Customer Satisfaction
W
William T. Giles
CFO and Executive VP – Finance, Information Technology and ALLDATA, Customer Satisfaction
Recent News
Los Angeles Times
2024-11-27
2024-06-03
The Motley Fool
2024-05-26
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