Be an early applicantLess than 25 applicants

This job has closed.

Company

Original Job Post

myGwork - LGBTQ+ Business Community · 3 days ago

Manager, Brand Marketing

New York, United States

Full-time

Onsite

Mid, Senior Level

$85K/yr - $155K/yr

6+ years exp

Wonder how qualified you are to the job?

Maximize your interview chances

Internet

Insider Connection @myGwork - LGBTQ+ Business Community

Discover valuable connections within the company who might provide insights and potential referrals, giving your job application an inside edge.

Responsibilities

Collaborate with the broader marketing team to support the execution of 360-degree program launches in North America region.

Build relationships with commercial leadership to understand the opportunity for marketing programs to drive business, specifically for our advertiser clients across NAMER.

Run campaigns and tactics to drive engagement from clients and prospects in NAMER region, including events, case studies, content, industry partnerships, performance insights, etc.

Produce presentations and reports to demonstrate progress towards goals for cross-functional partners and leadership; identify KPIs and continuously track and evaluate relevant metrics to allow ongoing optimization of marketing efforts.

Represent marketing in the joint business plan (JBP) process to more closely tie marketing activity to our commercial pipeline and deepen global partnerships.

Make strategic recommendations for where marketing tactics can further the growth objectives of our innovative JBP client segment. Think creatively about the power of marketing for both The Trade Desk and leading advertisers and agencies.

Manage tracking of marketing services in joint business plans to understand full implications for revenue pipeline and help proactively plan for resource allocation. Includes regularly re-evaluating valuation of services to create transparency.

Develop deep expertise on business context, commercial planning structure and processes to streamline marketing involvement.

Maintain relationships with industry associations and conference organizations to serve as the key point of contact and internal liaison. Ensure all elements of TTD sponsorships and association memberships are activated strategically and effectively.

Oversee deliverable timelines and ensure submission of all required assets to organizers by specified deadlines.

Collaborate with other partner teams to enable cohesive organizational support for commercial goals, includes Sales Strategy, Research and Insights, Revenue Operations, etc.

Own budget for regional programming and maintain North America process documents (calendar, internal communications, and tracking).

Support Director on broader marketing programs on an ad hoc basis, as they arise.

Bring your ideas on process improvement, strategic marketing, and creative initiatives to a smart, innovative and receptive team.

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

MarketingProgrammatic AdvertisingB2B MarketingProject ManagementData AnalysisRelationship BuildingProblem-SolvingCommunicationSelf-StarterAdaptabilityTeamworkEmotional Intelligence

Required

6-8 years of relevant marketing experience. Understanding of the programmatic advertising industry and B2B marketing is a strong bonus.

Outstanding verbal and written communication skills with experience creating and delivering marketing programs in alignment with larger marketing strategy.

Experiencing understanding commercial context and goals to align impactful marketing support.

Self-starter with a bias towards action, comfortable working independently and running with projects after initial strategy briefing.

Active, skilled communicator ensuring all stakeholders are informed and engaged throughout the life-cycle of a project.

Data and insights-driven, strives to understand impact and can get creative with measuring outcomes, looks to past performance to inspire future goals.

High EQ with the ability to build cross-functional relationships across large teams and thrive in fast-paced environments.

Hands-on, and committed to exceptional output.

Based in New York with ability and willingness to travel occasionally across market.