91 applicants
Experian · 2 days ago
Manager, Content Strategy & UX Writing
Costa Mesa, CA
Full-time
Remote
Senior Level
$93K/yr - $161K/yr
10+ years exp
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Responsibilities
Develop and execute a comprehensive copywriting strategy aligned with the business objectives, brand voice, and target audience personas.
Mentor and lead a team of copywriters, fostering an environment of excellence, creativity, and professional growth.
Collaborate with Design, Marketing, Product, and Legal teams to ensure a consistent and effective brand message.
Drive the creation and refinement of copy for Experian's public website, emails, digital products, and other consumer interfaces, utilizing both traditional and innovative content creation techniques.
Strategically distribute content creation tasks to balance workloads and leverage diverse skill sets to maximize output efficiency.
Incorporate strong consumer branding and a clear, approachable, and engaging tone into all customer touchpoints.
Stay ahead of industry trends, competitor activities, and consumer insights to inform and enhance our copywriting practices.
Regularly review and refine our copywriting processes, tools, and practices to enhance efficiency, effectiveness, and scalability.
Use data-driven insights to refine content strategies, aiming for higher engagement, conversion rates, and customer satisfaction.
Maintain and continuously refine Experian's brand voice and tone guide, ensuring all content is aligned and up-to-date with our brand identity and messaging standards.
Qualification
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Required
Bachelor's degree in Marketing, Communications, English, or a related field, with a Master's degree preferred.
At least 10 years of copywriting experience, including a minimum of 2 years in a leadership or managerial role, preferably in the financial services sector.
A track record of developing and implementing successful copywriting strategies for digital platforms.
In-depth knowledge of SEO, content optimization, and digital analytics tools like Google and Adobe Analytics.
Demonstrated ability to lead a team of creative professionals in a collaborative and innovative environment.
Openness to exploring and applying new content creation and distribution methods.
Exceptional written and verbal communication skills, capable of tailoring content to a variety of audiences and channels.
A strategic, customer-focused mindset, adept at translating business goals into compelling content that drives engagement and action.
Meticulous attention to detail, prioritizing quality, consistency, and alignment with brand messaging.
Ability to thrive in a fast-paced, dynamic environment, managing multiple projects and priorities effectively.
Expert skills in: Figma, FigJam, JIRA, Confluence, Headless CMS (Content Stack a plus).
Preferred
A good sense of humor and the ability to infuse fun and personality into the team's output, making the creative process enjoyable and engaging.
A deep-seated passion for storytelling and content creation, with a belief that work should be fulfilling, impactful, and, most importantly, fun.
Benefits
Health, life, and disability insurance
Paid time off including 12 company-paid holidays and parental and family care leave
Employee stock purchase plan
401(k) plan with company match
Company
Experian
Experian is a data analytics and consumer credit reporting company.
10,001+ employees
H1B Sponsorship
Experian has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Trends of Total Sponsorships
2023 (9)
2022 (15)
2021 (19)
2020 (21)
Funding
Current Stage
Public CompanyTotal Funding
unknown2006-10-20IPO· lse:EXPN
Leadership Team
Ben Elliott
CEO Asia Pacific
Brian Cassin
Chief Executive Officer
Recent News
2024-05-27
Business Wire India
2024-05-24
2024-05-23
Company data provided by crunchbase
