Digitas North America · 5 days ago
Manager, Data and Analysis
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Advertising Services
Insider Connection @Digitas North America
Responsibilities
Providing and presenting strategic data-driven recommendations across channels to improve client decision-making and ROI
Building effective marketing strategies with other internal partners to optimize client budgets and programs
Leading a team of Analysts and Senior Analysts through regular client reporting, ensuring their growth as they progress through their career
Serving as a client and internal resource on industry trends and key functional areas such as analytical tools and marketing measurement
Evaluating new online and offline data opportunities in the form of new sources, new technology, client priorities, partnership, etc.
Fostering creative thinking around how we use data, and we could use data to solve unique business challenges in support of all Marketing activities (Media, Creative, CRM, and eCommerce).
Qualification
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Required
5-7 years of experience in analytics or strategy with an advertising agency, management consulting company, or ad tech company
Experience managing a team
Strong analytical, critical thinking, and problem-solving skills
Experience with modern statistical learning methods (regression techniques, classification models, supervised and unsupervised learning, etc.)
Knowledge of digital data technologies (DMPs, Google Analytics, digital pixel tracking, site tagging, etc.)
A four-year college degree; advanced degree is a plus
Passion for online advertising and emerging trends in the digital landscape
The ability to thrive in a fast-paced and deadline-driven environment
Company
Digitas North America
Digitas North America is the Connected Marketing Agency that provides digital media, and creative development.
H1B Sponsorship
Digitas North America has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Trends of Total Sponsorships
2023 (11)
2022 (7)
2021 (10)
2020 (12)
Funding
Current Stage
Late StageRecent News
2024-04-26
Business Journals
2023-07-15
Company data provided by crunchbase