MariaDB · 2 days ago

Manager, Global Marketing Programs

Redwood City, CA

Contract

Onsite

Senior Level

$115K/yr - $125K/yr

5+ years exp

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Responsibilities

Develop and run journey-based always-on campaigns, capturing ideal prospects across all relevant online and offline channels.

Manage development and execution of all aspects of campaign deliverables – content assets and the promotional materials needed to merchandise them through all channels.

Lead the entire internal and external team to execute campaign tactics across digital, events, and AR/PR.

Drive continuous improvement of campaigns by evaluating asset and channel performance/conversions and lead quality.

Enable the SDR team to successfully follow up with leads generated by campaigns as well as assist in outbound campaign efforts.

Evangelize campaigns internally to ensure stakeholder alignment and executive support.

Responsible for maintaining the marketing database and building marketing programs in Marketo.

Support high profile marketing programs as needed.

Qualification

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MarketingGlobal Marketing ProgramsB2B MarketingSales Automation SystemsMarketoSFDCPipeline ManagementDemand GenerationData AnalysisForecastingROI AnalysisCross-Functional Team ManagementProblem-SolvingAnalytical SkillsTeam PlayerRelationship BuildingLeadershipCommunicationMarketo CertificationSaaS/Software Industry Experience

Required

5+ years of experience in Marketing ideally with global marketing programs experience.

Hands-on experience with B2B marketing and sales automation systems like Marketo and SFDC.

Demonstrated success driving pipeline and bookings through demand programs, both online and offline.

Results-driven individual with analytical skills in quantitative data analysis of program effectiveness, forecasting, and ROI – translating pipeline goals into a plan for what is needed to achieve the goal.

Strong team player with an ability to develop effective working relationships across a distributed organization as well as externally with an ability to inspire and move a cross-functional team in a unified direction and with a unified vision.

Must be an approachable and relatable person who will organically earn the trust of the leadership team, key stakeholders, and external partners.