130 applicants
Highmark Health · 2 days ago
Manager, Marketing Technologist
PA
Full-time
Onsite
Director
$79K/yr - $79K/yr
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Responsibilities
Lead the advancement and maturity of the marketing technology stack, with a particular emphasis on customer experience platforms, data management solutions, and AI integration.
Oversee the development and implementation of marketing operational strategies and plans, including budgeting, forecasting, and resource allocation processes.
Develop training and change management programs for marketing and experience team members to maximize adoption and ongoing usage of selected MarTech tools and processes.
Actively participate in cross-functional teams, representing marketing in broader corporate prioritization, operations, and technology discussions.
Champion the importance of customer experience, data management, and marketing automation in corporate forums to align marketing technology initiatives with overall business objectives.
Qualification
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Required
Experience with customer experience platforms and marketing automation solutions, (e.g., Salesforce Data Cloud, Marketing Cloud, Marketing Cloud Intelligence, Adobe Experience Manager, and Workfront).
Deep understanding of customer data platforms (CDPs), customer relationship management (CRMs), and data management platforms (DMPs), with a focus on unifying customer data and creating actionable insights for improved customer experiences.
Expertise in data architecture design, including data lakes and warehouses, with a strong grasp of ETL processes and tools.
Experience in integrating various MarTech solutions (e.g., CRM, ERP, CDP) and middleware platforms (e.g., Mulesoft, Apache) to create a cohesive ecosystem that enables seamless data flow and synchronized customer experiences across touchpoints.
Strong background in business and operational process optimization within a marketing context, with an emphasis on leveraging marketing automation to streamline workflows and improve efficiency.
Bachelor's degree in marketing, business administration, technology management, management information systems or related field
OR Relevant experience and/or education as determined by the company in lieu of bachelor's degree
Preferred
Proven experience in using technology and AI in a marketing context
Master's degree in marketing, business administration, technology management, or related field
Salesforce Marketing Cloud
Technology management certification
Human centered design and design thinking certifications
Project management certification
Benefits
Health Insurance
Dental Insurance
Vision Insurance
Company
Highmark Health
Highmark Health is an integrated health care delivery and financing network.
Founded in 1977
10,001+ employees
H1B Sponsorship
Highmark Health has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Trends of Total Sponsorships
2023 (31)
2022 (70)
2021 (70)
2020 (48)
Funding
Current Stage
Late StageTotal Funding
$5MKey Investors
Richard King Mellon Foundation
2021-05-10Grant· $5M
Leadership Team
David L. Holmberg
CEO & President
Saurabh Tripathi
Executive Vice President and Chief Financial Officer
Recent News
Business Journals
2024-06-03
2024-05-31
FierceHealthcare
2024-05-31
Company data provided by crunchbase
