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BJ's Wholesale Club · 2 days ago
Manager, Mobile Marketing
Marlborough, MA
Full-time
Onsite
Senior Level
7+ years exp
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Responsibilities
Implement, optimize and manage Mobile Push and In-App Messaging including development of targets and ensuring the channel meets performance objectives.
Develop long and short-term strategic roadmaps for Mobile Push and In-App Messaging in collaboration with executive leadership and primary marketing and business stakeholders.
Lead cross-functional teams including vendors, offshore resources and peers in the execution of channel activities.
Manage a monthly request process for marketing messages, develop a calendar and ensure visibility to the final approved messages and timing.
Develop business cases for automation, personalization, and optimization of messaging within the Mobile Push and In-App Messaging environments.
Be an advocate for the consumer to ensure the optimum balance of notifications, messaging and consumer satisfaction with the BJ’s app and mobile experience.
Maintain best-in-class documentation of processes, procedures and educational materials related to Mobile Push and In-App Messaging and ensure stakeholder awareness and visibility.
Collaborate with Digital Analytics teams to distribute reporting and insights on a regular cadence as to the performance of individual efforts as well as the channel as a whole.
Create and deliver impactful, data-driven presentations to senior leaders that crystalize performance results and opportunities into clear and actionable insights.
Be the subject matter expert of mobile push and messaging, stay in tune with industry and competitive trends and developments and keep team apprised.
Qualification
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Required
Minimum 7 years of experience managing direct consumer messaging in a marketing, media, creative, CRM or mobile marketing environment.
Expertise in mobile marketing, measurement technologies and capabilities.
Detail-oriented with strong attention to project management and follow through.
Ability to collaborate with technical product leads, marketing stakeholders and executive leadership.
Excellent communication, organization and presentation skills with the ability to frame complex analytical, digital marketing, CRM and technical concepts in a way that facilitates discussion and deeper levels of understanding of our customers.
Excellent data interrogation skills via spreadsheets or database technology.
Preferred
Experience with an enterprise-level analytics platform (eg. Adobe Analytics, Google Analytics)
Experience with Mobile Push platforms such as Airship or others.
Benefits
BJ's pays weekly
Eligible for free BJ's Inner Circle and Supplemental membership(s)
Generous time off programs to support busy lifestyles
Vacation, Personal, Holiday, Sick, Bereavement Leave, Jury Duty
Benefit plans for your changing needs
Three medical plans
Health Savings Account (HSA), two dental plans, vision plan, flexible spending
Company
BJ's Wholesale Club
BJ's Wholesale Club, commonly referred to simply as BJ's.
10,001+ employees
H1B Sponsorship
BJ's Wholesale Club has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Trends of Total Sponsorships
2022 (17)
2021 (66)
2020 (37)
Funding
Current Stage
Public CompanyTotal Funding
unknown2018-06-28IPO· nyse:BJ
2011-09-30Acquired· by Beacon Holding
2011-06-29Private Equity· Undisclosed
Leadership Team
B
Bob Eddy
President and CEO
L
Laura Felice
Executive Vice President and CFO
Recent News
2024-05-24
Company data provided by crunchbase
