NOBULL · 5 days ago
Manager, Product Marketing
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LifestyleSporting Goods
Insider Connection @NOBULL
Responsibilities
Develop and implement comprehensive product marketing plans to support the launch and growth of new and existing products
Conduct market research to identify customer needs, market trends, and competitive landscape
Collaborate with cross-functional teams including Product Development and Customer Service to ensure alignment on product positioning and messaging
Create compelling product messaging and positioning that differentiates our products in the market
Develop and manage go-to-market strategies, including product launches, promotional campaigns, and sales enablement materials
Monitor and analyze the performance of product marketing initiatives and adjust strategies as needed to achieve business goals
Provide regular reports and updates to senior management on product marketing activities and results
Stay up-to-date with industry trends and best practices in product marketing and wellness
Qualification
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Required
Bachelor’s degree in Marketing, Business, or a related field. MBA preferred
Minimum of 5 years of experience in product marketing, preferably in the wellness industry
Proven track record of successful product launches and marketing campaigns
Strong analytical skills and ability to interpret market data and trends
Excellent written and verbal communication skills
Ability to work collaboratively in a fast-paced, team-oriented environment
Creative thinker with a passion for wellness and health products
Proficiency in marketing tools and software
Company
NOBULL
NOBULL operates as an outdoor and sporting goods company.
Funding
Current Stage
Growth StageTotal Funding
$102MKey Investors
32 Equity
2023-10-05Private Equity· $70M
2022-12-19Series B· Undisclosed
2021-01-29Series Unknown· $27M
Recent News
2024-02-01
2023-12-10
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