Diageo · 1 day ago

Manager, Shopper Insights

New York, NY

Full-time

Onsite

Mid Level

$110K/yr - $184K/yr

3+ years exp

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Food and BeverageWine And Spirits

Actively Hiring

Insider Connection @Diageo

Discover valuable connections within the company who might provide insights and potential referrals, giving your job application an inside edge.

Responsibilities

Development of Hypotheses, Research Plans and Synthesis of all shopper insights, with a focus on predicting future opportunities

Responsible for management of Insights research and projects including vendor/agency management when appropriate

Development and communication of outputs ensuring key opportunities are identified and actioned with customer/sales teams

Development of understanding of changing commercial landscape: ecommerce, cannabis, grocery, central assortment planning, etc.

Work with customer marketing teams on distilling and including as part of BTL plans including opportunity quantification for shopper marketing platforms and programs

Delivery of Insights to support standard category management practices: shelf management, promotion planning/analysis, pricing understanding and impact on category, and business development projects

Provide general support and recommendations to all partners in support of Diageo Collaboration Center engagements and overall content maintenance

Qualification

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University DegreeCategory ManagementCPGBeverage CategoryShopper ResearchData ManagementSyndicated DataNielsenNumeratorPanel DataShopper LoyaltySales Performance TrackingProject ManagementIntuition for BusinessProblem SolvingCreative ThinkingDecision QualityVerbal CommunicationWritten Communication

Required

University degree or equivalent work experience required

Minimum 3 to 5 years relevant experience required, preferably Insights and/or Category Management experience in CPG or Beverage Category

Technical experience with advanced analytic and software skills relevant to Shopper Research/Category Management function

Experience with data management/insight generation (syndicated/Nielsen, Numerator, panel data, shopper loyalty, sales performance tracking)

Strong presentation/communication skills (Written and Verbal)

Consistent track record of success in creative thinking, project management, functional/technical skills, decision quality, problem solving and intuition for business