28 applicants

Company

Original Job Post

Murphy USA · 2 days ago

Manager - Consumer Insights & Marketing Intelligence

Whitehouse Station, NJ

Full-time

Onsite

Mid, Senior Level

5+ years exp

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Customer ServiceMarketing

Actively Hiring

Hiring Manager

Bobby Robbins

Insider Connection @Murphy USA

Discover valuable connections within the company who might provide insights and potential referrals, giving your job application an inside edge.

Responsibilities

Supports the development of Consumer Insights and Marketing Intelligence roadmap and the Brands’ learning agenda

Leads research initiatives and analyze data from various sources (surveys, focus groups, sales data) to identify trends and insights, synthesizing to tell a clear story to enable business owners to inform their strategies

Produces reports based on insights and present to internal stakeholders

Conducts research to understand consumer preferences, shopping behavior within retail environments, omnichannel experiences, and market dynamics

Analyze shopper journeys, decision-making processes, and factors influencing purchase decisions

Establishes and lead measurement tools including a Brand Health Tracker

Demonstrates familiarity with methodologies such as Nielsen data analysis and customer survey research design

Develops proficiency in in-house customer analytics tools and third-party insights sources to answer business questions

Guides future-facing initiatives by staying up to date on convenience, fuel, nicotine, food & beverage (QSR) trends, competitive, and market intelligence

Advocates for Consumer Insights and Marketing Intelligence function by developing strong internal relationships

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Consumer insightsSyndicated data analysisQuantitative researchQualitative researchVendor managementProject managementStrategic thinkingData synthesisExcelPowerpointSelf-starter mentalityProblem-solvingAnalyticalCommunicationOrganizedCollaborativeProactiveAgilitySASSQLData ProcessingTeradataOracleData Warehousing

Required

5+ years of experience in consumer insights role including experience in syndicated data analysis and quantitative and qualitative research

Experience in vendor and project management

Strategic-thinker and problem-solver with strong analytical skills and ability to synthesize data into clear, actionable insights and recommendations

Excellent written and verbal communication skills

Meticulous and highly organized with strong project management capabilities

Advanced Excel and PowerPoint skills required

Proactive with a self-starter mentality, strong collaborator and collaborative nature

Agility to adapt with shifting priorities and comfortable with ambiguity

Preferred

Ideal: Proficiency in tools like SAS, SQL, or other data processing languages

Ideal: Experience with large data warehousing environments (e.g., Teradata, Oracle)

Benefits

401(k) dollar-for-dollar matching up to 6%, as well as a 3% Annual Retirement Contribution from the Company (Matching vests immediately, ARC after 3 years)

Annual STI (Short-Term Incentive/Bonus) based on company and individual performance

Health, Dental, Vision insurance

Company-paid Life Insurance, with supplemental insurance options available