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Company

SoftServe · 5 hours ago

Manager of Capabilities Portfolio Marketing

United States

Full-time

Remote

Mid, Senior Level

7+ years exp

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Health CareMedia and Entertainment

Growth Opportunities

Hiring Manager

Marc Olivieri

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Responsibilities

Define / refine portfolio services taxonomy, including macro-service families, service offerings, and capabilities

Develop strategic archetypes categorizing portfolio elements by market priority and strategic importance

Create standardized bill of materials (BoM) for each archetype to guide marketing and sales enablement efforts

Continuously map and analyze the evolving technology services landscape

Establish robust frameworks and templates for capability and service messaging

Facilitate cross-functional messaging workshops with capability, service, and sales teams

Conduct comprehensive market research, including:

Target buyer personas and buyer groups (users, influencers, decision makers)

In-depth buyer needs analysis

Competitive landscape assessment

Emerging technology trend evaluation

Draft messaging and positioning

Test with industry analysts select customers

Produce comprehensive, nuanced capability and service messaging documents that resonate with target markets

Develop detailed content briefs for marketing operations team

Implement and oversee content cataloging and distribution processes

Rigorously evaluate content scope, timing, and quality

Ensure consistent brand voice and strategic alignment across all marketing materials

Provide comprehensive briefs to campaigns team, detailing:

Capability and service portfolio pipeline

Refined messaging strategies

Campaign scope and objectives

Leverage marketing operations dashboards to monitor message and campaign performance

Generate actionable performance insights for service and marketing leadership

Proactively identify and recommend strategic improvements in service portfolio management

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Technology services portfolio marketingMarketing strategy developmentCross-functional collaborationMarket researchContent strategyMessaging development

Required

Bachelor's degree in Marketing, Business, Technology Management, or related field

Minimum 7-10 years of progressive marketing experience, with 3-5 years specifically in technology services portfolio marketing

Proven track record of developing and implementing comprehensive marketing strategies in technology services

Demonstrable experience in bridging understanding of technology capabilities, market dynamics, customer needs and partner integration to create messaging and content that sells

Exceptional leadership and cross-functional collaboration skills

Outstanding written and verbal communication abilities

Adaptable and resilient in a rapidly evolving technology landscape

Ability to translate complex technical concepts into compelling market narratives

Strategic mindset with keen attention to detail

Collaborative team player with strong interpersonal skills