Acxiom · 3 hours ago
Manager of Channel Strategy (Remote)
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AnalyticsBig Data
Work & Life BalanceNo H1B
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Responsibilities
Translate client requests into documented actionable insights
Mine, extract and report on data sets.
Analyze campaign results, uncover problems, identify insights, and make recommendations to improve future performance
Provide strategic feedback, lead discussions, and communicate updates on campaign progress, goals and strategy to the client
Track customer journey, perform segment and overlap analysis, and optimize results
Use enhancement or demographic data variables to improve outcomes and review the client's reporting methods
Develop and execute channel strategies that align with overall business objectives and drive customer engagement.
Utilize segmentation techniques to identify and target key customer segments, ensuring personalized and effective marketing campaigns.
Leverage data insights to inform and optimize channel strategies, ensuring data-driven decision-making.
Collaborate with cross-functional teams to integrate customer strategy into channel initiatives, ensuring a cohesive and customer-centric approach.
Monitor and analyze channel performance, providing regular reports and recommendations for improvement.
Stay up-to-date with industry trends and best practices, continuously seeking opportunities to innovate and enhance our channel strategy.
Qualification
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Required
Bachelor's Degree or equivalent work experience in the field
5 + years digital channel strategy experience, strong preference toward email strategy experience
Proven experience and proficiency in MS Office Suite and Email Service Provider tools
Experience with Visualization Tools, such as Tableau
Problem solving mentality with ability to work independently and with a team
Strong communication skills and analytical skills
This specific role is not available for sponsorship
Preferred
Multi-channel marketing a plus
Experience with File Sharing Platforms
Knowledge of Acxiom products and services a plus
Telecom experience preferred
Company
Acxiom
Acxiom is a SaaS-based company providing enterprise data analytics to fuel data-driven results.
Funding
Current Stage
Public CompanyTotal Funding
unknown2006-01-01Private Equity· Undisclosed
1983-12-23IPO· nasdaq:ACXM
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