Acxiom · 3 hours ago

Manager of Channel Strategy (Remote)

United States

Full-time

Remote

Mid, Senior Level

5+ years exp

Maximize your interview chances

AnalyticsBig Data

Work & Life Balance

No H1B

Insider Connection @Acxiom

Discover valuable connections within the company who might provide insights and potential referrals.
Get 3x more responses when you reach out via email instead of LinkedIn.

Responsibilities

Translate client requests into documented actionable insights

Mine, extract and report on data sets.

Analyze campaign results, uncover problems, identify insights, and make recommendations to improve future performance

Provide strategic feedback, lead discussions, and communicate updates on campaign progress, goals and strategy to the client

Track customer journey, perform segment and overlap analysis, and optimize results

Use enhancement or demographic data variables to improve outcomes and review the client's reporting methods

Develop and execute channel strategies that align with overall business objectives and drive customer engagement.

Utilize segmentation techniques to identify and target key customer segments, ensuring personalized and effective marketing campaigns.

Leverage data insights to inform and optimize channel strategies, ensuring data-driven decision-making.

Collaborate with cross-functional teams to integrate customer strategy into channel initiatives, ensuring a cohesive and customer-centric approach.

Monitor and analyze channel performance, providing regular reports and recommendations for improvement.

Stay up-to-date with industry trends and best practices, continuously seeking opportunities to innovate and enhance our channel strategy.

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Channel StrategyData InsightsAudience SegmentationEmail StrategyMS Office SuiteEmail Service Provider ToolsVisualization ToolsMulti-channel MarketingFile Sharing PlatformsAcxiom Products KnowledgeTelecom Experience