Swooped · 14 hours ago
Manager of Digital Field Marketing
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Responsibilities
Own end-to-end management of virtual events, including webinars, roundtables, live streams, and product launches.
Collaborate with contractors and product marketing to plan and execute virtual product launches.
Develop content themes and partner with internal and external stakeholders to deliver compelling event experiences.
Manage event logistics, including scheduling, invitations, registration, and post-event follow-up.
Develop innovative digital programs.
Partner with marketing and sales teams to design and implement effective digital programs that target high-priority accounts.
Collaborate with channel/partner teams to build marketing campaigns aimed at expanding reach and driving joint pipeline growth.
Work closely with Channel Account Managers (CAMs) to drive joint marketing programs with channel and technology alliance partners via digital channels.
Support the development and execution of co-branded campaigns, events, and other initiatives that align with partner goals.
Contribute to virtual events, content creation, and promotional efforts in collaboration with partners.
Qualification
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Required
Bachelor’s degree in marketing, communications, or a related field; relevant work experience may be considered.
5+ years of experience in marketing, focusing on event management, ABM programs, or partner/channel marketing.
Proven success in managing and executing virtual events that drive measurable results.
Strong understanding of digital marketing and ABM principles.
Exceptional project management skills with the ability to manage multiple priorities and meet deadlines.
Experience utilizing marketing tools such as HubSpot, Marketo, or similar platforms.
Strong communication and collaboration skills.
Familiarity and comfort level with reporting and analytics tools, along with basic proficiency in Excel.
Experience in building initiatives from the ground up.
Benefits
100% paid health benefits for you and your family
Flexible time off
Potential fast-tracked career advancement opportunities