IPG Mediabrands ยท 5 hours ago
Manager Platforms - Web Analytics
United States
Full-time
Remote
Mid, Senior Level
$90K/yr - $110K/yr
4+ years exp
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Responsibilities
Manage multiple projects and adhoc requests
Be part of a team and create clear path to success for analysts
Provide intellectual leadership and analytic creativity
Assist in enhancing marketing material for services
Participate in brainstorming sessions with planners, clients and other partner agencies
Experience with website analytic implementations that go beyond the out of the box setup
Experience transitioning from one website analytic platform to another.
Design and manage execution of custom analyses
Apply substantial amounts of independent critical thinking
Ensure high quality in data and analytics deliverables
From the analyses, uncover business opportunities
Work to improve automation and reduce human error in data processing and analytics
Work with on and offshore team members as we as other agencies on client accounts
Ability to take partial ownership of taxonomy and data layer services
Assist in scope services on perspective new business / clients
Support client onboarding in all phases (audit, measurement strategy, taxonomy, reporting)
Qualification
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Required
4+ years of experience in an analytics function
Experience with website analytic platforms such as Google and Adobe
Ability to scope an analytic solution out of a vague business problem
Ability create measurement plans (tag values, advanced taxonomy)
Extensive experience presenting and interacting with clients
Experience managing and mentoring junior team members
Strong understanding of measurement and analytics, with the ability to provide meaningful insight to the client as well as internal teams
Proficiency in Microsoft Office Suite, with a special emphasis on Excel and PowerPoint
Strong interpersonal, written, and verbal communication skills and ability to work collaboratively as part of a cross-functional team
Comfortable actively participating and contributing in meetings with multiple stakeholders
Capacity for problem conceptualization and solution design through analytical thinking
Ability to meet deadlines
Experience developing a robust story that explains both the what and why of the story with actionable recommendations.
Preferred
Experience using syndicated Analytic tools (Adobe, GA4, etc.)
Experience using dashboard tools (Tableau, Looker, Domo, etc.)
Excellent quantitative and analytical skills with the ability to draw conclusions based on data
Ability to investigate, analyze and solve problems as well as clearly communicate results through requirement documents independently
Handle multiple projects in a fast-paced environment with the ability to learn and apply new concepts and tools quickly
Ability to effectively work independently or a part of a team in the office or remote
Strong attention to detail, well organized and possesses the ability to prioritize multiple tasks
Excellent verbal and written communication skills, ideally comfortable in a consultative, client-facing environment
Proficiency in SQL (executing queries, creating / maintaining tables + views, window functions)
Benefits
Medical and dental coverage
401(k) plans
Flex spending
Life insurance
Disability
Employee discount program
Employee stock purchase program
Paid family benefits
Discretionary time off days
Company-wide Appreciation Weeks
Wellness Days
Company
IPG Mediabrands
IPG Mediabrands is the media and marketing solutions division of Interpublic Group (NYSE: IPG).
10,001+ employees
Funding
Current Stage
Late StageLeadership Team
Justin Wroe
Chief Executive Officer, IPG MediaBrands US
Kostas F.
CTO
Company data provided by crunchbase
