Blue Yonder · 2 days ago
Manager Product Marketing, Merchandise Planning
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CRMData Management
Insider Connection @Blue Yonder
Responsibilities
Develop product positioning and messaging that resonates with targeted buyers by understanding customer needs, product roadmap, market trends, and competitive landscape.
Create, and execute the product marketing strategy and integrated marketing campaigns for new and existing products to optimize reach, customer acquisition and retention.
Analyze competitive positions and provide key insights to guide product requirements and initiatives.
Lead creation of thought-leading product marketing materials and content.
Drive development of content across digital and print such as customer literature, blogs, e-mails, videos, webinars, presentations, web copy, advertisement, and trade show/event material.
Collaborate closely with cross-functional stakeholders like product management, sales, demand generation, partner marketing and customer success to execute winning marketing initiatives.
Serve as a subject matter expert on the category internally and externally, creating and delivering presentations with confidence.
Monitor market and competitive trends and messaging, feeding insights back into internal sales and industry teams to adjust strategies, product positioning, offers, and execution as needed.
Qualification
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Required
3+ years of software marketing experience preferably in supply chain, retail, or SaaS.
A deep understanding of retail merchandising in a supply chain context, with a focus on merchandise financial planning, assortment planning, size scaling, pricing and promotions.
Bachelor's degree, or equivalent relevant marketing experience required. MBA is a plus.
Self-starter with proven planning and project management skills, with proven ability to oversee complex projects from origin to execution.
Experience in these additional marketing areas is a plus: demand generation, communications, branding, and product management.
Excellent listening, oral and written communication/presentation skills with strong ability to collaborate across cross-functional teams.
Available to work in a distributed, global time zone environment.
Preferred
Industry experience in softlines / apparel is desirable.
The salary range for this position is: USD $ 91,111.54 - $ 114,888.45
Minimums and maximums may vary based on location.
Individual salary will be commensurate with skills, experience, certifications or licenses and other relevant factors.
In addition, this role will be eligible to participate in either the annual performance bonus or commission program, determined by the nature of the position.
Benefits
Comprehensive Medical, Dental and Vision
401K with Matching
Flexible Time Off
Corporate Fitness Program
Wellbeing Days
A variety of voluntary benefits such as; Legal Plans, Accident and Hospital Indemnity, Pet Insurance and much more
Company
Blue Yonder
Blue Yonder is a digital supply chain and omni-channel commerce fulfillment platform.
H1B Sponsorship
Blue Yonder has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Trends of Total Sponsorships
2023 (53)
2022 (87)
2021 (112)
2020 (84)
Funding
Current Stage
Late StageTotal Funding
$1.68BKey Investors
Panasonic
2021-03-08Acquired· by Panasonic ($5.6B)
2020-05-20Secondary Market· $1.1B
2016-10-13Private Equity· $575M
Recent News
2024-05-28
2024-05-18
2024-05-18
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