Orca Bio · 4 hours ago

Market Development Lead - West

United States

Full-time

Remote

Senior Level, Lead/Staff, Director/Executive

10+ years exp

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Responsibilities

Design and execute KOL engagement strategy, including relationship development, message alignment and evaluation, scientific and product feedback, and targeted marketing initiatives

Assume HCP-facing responsibility for the Marketing team in influencing KOL understanding of unmet need in alloHSCT, obtain and synthesize messaging feedback, and implement positioning and messaging adjustments

Manage Commercial KOL engagement planning and execution at major congresses

Identify KOL champions and lead KOL-specific scientific education and clinical alignment

Complete pre-onboarding, multi-domain profiling of select COEs

Lead internal onboarding process at priority COEs to facilitate transition from profiling to Commercial onboarding workstreams

Act as external point of contact for Commercial onboarding of select COEs, including leading the negotiation and execution of Commercial trade agreements

Identification, recruitment, and coaching of KOL speakers

Vendor selection and management

Content creation and PRC approval

Bureau management and program execution

Leverage KOL insights to inform Brand strategy, positioning, and messaging during the Brand Building process

Regional congress strategy and execution, KOL engagement, exhibit staffing, strategic sponsorship management, Brand Plan insight and support, advisory board content and execution

Management of regional marketing budget

Integration and strategic planning with regional cross-functional team, including Market Access, Medical Affairs, and Commercial Operations

Interaction with all levels of the Sales Force to ensure effective communication, alignment, prioritization and implementation of Brand tactics

Comply with all laws, regulations and policies that govern the conduct of Orca Bio activities

Qualification

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Hematology/Oncology experienceBone marrow transplant experienceField-based marketing experienceLeukemia clinical fluencyAcademic center account experienceLaunch experienceCross-functional collaborationCell therapy experienceImmune-oncology experienceAdvanced degree preferredBiotechnology company experienceCommercialization experience