Clipboard Health · 2 days ago

Market Owner / General Manager

United States

Full-time

Remote

Entry, Mid Level

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Health CareMarketplace

Growth Opportunities

No H1B

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Responsibilities

You'll be responsible for digging into how the market functions today, connecting with customers to understand what makes them tick, and then converting them to become our customers.

You can’t be deterred by 100 no’s - the 101st person you speak with might say yes and kick off a string of future yes's.

You’ll pick up the phone a lot but you'll also experiment.

For example - do you think running billboards would be the best way for us to get new customers because all your targets pass the same billboard every day? Go make a deal with the person selling the space on the billboard.

Connect with a contractor to get a billboard designed (or do it yourself!).

Figure out a way to measure how effective your experiment was.

You won't have a team to start.

You won't make recommendations.

You won't say “here’s what I think we should do”. Instead you'll do it.

In the first 4 weeks we expect you to pick up the phone for most of the day.

You're expected to produce 50 customer conversations from existing customers (40 of which will come on the demand side, 10 from workers) in your first two weeks.

In the following couple of weeks we expect 1000 calls to prospects, yielding 100 meaningful conversations and a handful of signed deals.

At this point you have a clear understanding of customers (segments, personas, etc).

You put forward an idea to run an experiment - you want to host a dinner for all of the Dentists in an area at the nicest restaurant in town.

It'll be a space for Dentists to share ideas about managing their practice.

You have conviction it'll work from talking to these people and the interest they've shown - now you have to handle the planning and execution of the dinner along with making sure we get value from hosting.

The event goes well and we do another 3 in the next month, and due to the events we're now the dominant player in the market.

You have another idea to help ourselves further entrench ourselves in your market - it's time for the next iteration.

You have to be comfortable where there isn’t a manual - you need to be able to sell our products and services with a high degree of judgment to know 1) what to sell, 2) how we should package / position what we sell, 3) what we can / can’t offer, and 4) how to negotiate / price / etc when we don’t have a pulse on where the market is for our product today.

Sometimes "selling" won't be as direct; you'll emphasize building relationships and being there when they need us rather than pushing.

To be successful, you'll need excellent judgment coupled with tons of hustle and business acumen.

Qualification

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Sales SkillsMarket ResearchBusiness AcumenEvent PlanningHustleRelationship Building