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Company

Project Management Institute · 6 hours ago

Market Research & Consumer Insights Business Partner

United States

Full-time

Remote

Senior Level, Lead/Staff

10+ years exp

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Responsibilities

Lead the design and execution of advanced market research studies, including segmentation, conjoint analysis, pricing research, brand equity studies, and consumer satisfaction research.

Develop research frameworks and methodologies tailored to the business’s strategic objectives, ensuring that insights are actionable and relevant.

Oversee external research agencies and vendors to ensure the quality and reliability of research deliverables.

Synthesize insights from various data sources, including primary research, secondary data, and market trends, to build a comprehensive understanding of the market landscape.

Translate complex research findings into strategic recommendations that influence product development, marketing strategies, and business growth initiatives.

Act as a trusted advisor to senior leadership, providing insight and guidance on consumer trends, market opportunities, and competitive positioning.

Conduct in-depth market analysis to identify emerging trends, competitive shifts, and new market opportunities.

Maintain up-to-date knowledge of market conditions, competitors, and industry developments to inform strategic planning and decision-making.

Work closely with marketing, product, and sales teams to align consumer insights with brand strategies, product innovation, and go-to-market plans.

Lead workshops and brainstorming sessions to integrate consumer insights into product development and marketing campaigns.

Foster a culture of data-driven decision-making across the organization by promoting the value of insights in strategic planning.

Develop strong relationships with internal and external stakeholders, including executive leaders, product managers, and external partners.

Present research findings and strategic recommendations to senior leadership and other key stakeholders, ensuring clear understanding and buy-in.

Serve as the point of contact for high-impact research initiatives and strategic consulting.

Mentor and guide junior researchers and analysts, providing support in research design, data analysis, and professional growth.

Qualification

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Market ResearchConsumer InsightsData AnalysisStatistical AnalysisAnalytical TechniquesQualitative ResearchQuantitative ResearchSPSSRPythonProject ManagementSegmentationConjoint AnalysisPricing ResearchBrand Equity StudiesConsumer Satisfaction ResearchEmerging TrendsCompetitive PositioningMatrixed Organization ExperienceData Collection MethodologiesSurvey DesignDiscussion Guide ExperienceMentoring

Required

Bachelor’s degree in market research, business, marketing, psychology, statistics, economics, or a related field.

Minimum of 10 years of experience in market research, consumer insights, or a strategic consulting role.

Proven track record of successfully leading complex research projects and delivering insights that drive business outcomes.

Experience working with senior leadership and managing high-stakes projects.

Expertise in both qualitative and quantitative research methods, with a deep understanding of advanced analytical techniques.

Advanced experience with identifying research objectives, methodology planning, and maximizing data reliability for complex research initiatives.

Advanced experience in presenting market research analysis to an executive audience.

Advanced experience with techniques such as discrete choice, MaxDiff, regression, factor and cluster analysis.

Ability to think strategically and holistically about market trends, consumer behavior, and competitive dynamics.

Proven experience in developing actionable strategies that drive business impact.

Strong analytical skills with proficiency in statistical analysis and modeling techniques.

Expertise in data analysis software (e.g., SPSS, R, Python)

Exceptional communication and presentation skills, with the ability to convey complex findings in a clear, concise, and compelling manner.

Ability to influence and drive alignment among stakeholders through storytelling and evidence-based recommendations.

Strong project management skills, with the ability to manage multiple projects and deadlines simultaneously.

High level of attention to detail and ability to ensure the quality and accuracy of research deliverables.

In-depth knowledge of data collection and measurement methodologies. Complex quantitative survey design and qualitative discussion guide experience required.

Proficiency in the business language for PMI (English)

Proven ability to mentor and develop junior team members, fostering their growth and success.