The Fountain Group ยท 5 hours ago
Market Research Manager
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Responsibilities
Act as a market research lead and intelligence partner for [TA/Asset] Marketing, focused on providing strategic insights, forming a trusted relationship, and staying abreast of commercial issues and burgeoning trends within the space.
Be conversant with custom research methods, adept at supplier and stakeholder management, and able to independently lead custom research projects that deliver compelling and actionable learnings.
Perform thought-provoking and sophisticated syntheses of learnings to develop actionable insights and recommendations that shape strategies and tactics.
Collaborate with the analytics team to address burning business questions and provide holistic recommendations to the marketing organization.
Maintain organizational knowledge of the market, competitive trends, and industry developments and effectively communicate this knowledge to internal stakeholders.
Build solid relationships as a team player, while maintaining objectivity and lack of bias to represent the voice of the customer.
Demonstrate thoughtful confidence in presentation of learnings across different levels of the organization.
Appropriately manage and collaborate with research suppliers.
Monitor and manage research programs within budget and identify opportunities for cost savings where appropriate.
Ensure all activities are conducted in accordance with financial and ethical compliance guidelines.
Qualification
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Required
Expert knowledge of qualitative and quantitative market research methodologies.
Experience managing external agencies
Analytical reasoning abilities, intellectual curiosity, strong business acumen, superior organizational skills, meticulous attention to detail, and creativity in problem-solving.
Excellent oral and written communication, presentation, and interpersonal skills
5+ years relevant market research experience required.
BA or BS degree required.
Preferred
Advanced degree (MA, MS, MBA, PhD) preferred.
Experience in pharmaceutical or a related industry is a plus but not required.