411 Locals · 2 days ago

Marketing Account Management Consultant

United States

Contract

Remote

Mid Level

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Responsibilities

Manage a portfolio of new business accounts, implementing A/B testing to refine the Customer Journey and elevate Payability and Retention Rates.

Collaborate closely with stakeholders to devise comprehensive Customer Journey Strategies.

Lead initiatives to increase 90-day payability from 30% to 60% and upsells from 10% to 50% through optimized Customer Journey strategies.

Provide actionable insights to enhance Customer Retention and Payability metrics.

Work closely with sales, product, and analytics teams to align marketing efforts with broader business objectives.

Stay updated on industry trends and best practices in ROAS and digital marketing channels.

Conduct in-depth research and analysis to identify growth opportunities and efficiencies in advertising expenditure.

Qualification

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Digital marketingCustomer journey strategiesStakeholder engagementMarketing channelsA/B testingConversion rate optimizationAccount managementCommunicationProblem-solvingIndependenceAgency Experience