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Company

Original Job Post

MetLife · 2 days ago

Marketing Activation Lead, Digital Engagement

New York, United States

Full-time

Hybrid

Senior Level

$103K/yr - $137K/yr

5+ years exp

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Responsibilities

Understands the most effective ways to leverage digital channels to connect in a meaningful and measurable way with our target audiences.

Key liaison between product marketing, CX, channel teams, measurement and analytics, and creative. Needs to be able to translate marketing objectives into tangible go-to-market plans.

Builds the framework that anchors all members of the agile growth team to a shared understanding of the consumer / user journey.

Guides the team to apply digital strategies and marketing approaches within the consumer journey to achieve business objectives.

Develops basic channel requirements and partners with channel SMEs to ensure the right resources are deployed.

Oversees measurement of detailed behavior and performance across purchase, adoption and/or nurture journeys.

Partners with analytics and measurement to help translate data and research into engagement opportunities and experimentation plans for optimization.

Defines channel strategy and experiments to enhance ‘campaign’ effectiveness. Partners with Channel leads to inform and prioritize backlog.

Oversees end-to-end implementation of activation plan – from strategy through execution.

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

B2B2C user engagementB2C user engagementDigital channels knowledgeMarketing plans creationCustomer data analysisHypothesis creationAgile operating modelOmni-channel strategiesService design thinkingProblem-solvingHard-workingCuriosityInterpersonal skillsCommunication skillsInfluenceCollaboration

Required

5 to 7 years of experience building B2B2C and B2C user engagement campaigns that drive business outcomes.

In-depth knowledge of how to leverage digital channels, such as email, web, SMS, and more.

Experience creating marketing plans that are tied to measurable results.

Ability to translate customer data and analytics and turn them into measurable hypothesizes and actionable plans.

Thrives in a test & learn environment and has an experimentation mindset.

Comfortable in and embraces an agile mindset. Previous experience working in an agile operating model a plus.

Ability to drive consensus across marketing teams, with a focus on delivering customer-led solutions.

Able to understand and translate business problems and craft optimal omni-channel strategies.

Naturally curious and always looking for ways to optimize and improve customer experiences.

Outstanding interpersonal and communications skills, with an ability to influence associates and change behavior.

Ability to present and collaborate with various stakeholders in the organization.

Familiar with service design thinking principles.

HS Diploma required, Bachelor's degree strongly preferred

Benefits

Comprehensive health plan including medical, prescription drug, vision, and dental insurance

Short- and long-term disability coverage

Company-paid life insurance and legal services

Retirement pension and 401(k) with employer matching

Group discounts on voluntary insurance products

Employee Assistance Program (EAP) and digital mental health programs

Parental leave, volunteer time off, and tuition assistance

Company

MetLife

Glassdoor

3.9

MetLife is a provider of insurance, employee benefits, and financial services .

Founded in 1868

New York, New York, USA

10,001+ employees

http://www.metlife.com

H1B Sponsorship

MetLife has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)

Distribution of Different Job Fields Receiving Sponsorship

Trends of Total Sponsorships

2023 (61)

2022 (165)

2021 (96)

2020 (78)