Automattic · 3 hours ago

Marketing Analyst, WordPress VIP

United States

Full-time

Remote

Mid Level

$85K/yr - $120K/yr

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Comp. & Benefits

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Responsibilities

Conduct market research to identify industry trends, competitor activities, and consumer behaviors to support marketing strategies.

Collect, organize, and analyze marketing data from various sources including sales reports, customer databases, web analytics, and market research.

Monitor and track marketing campaign performance, including ROI, customer acquisition, and engagement metrics. Identify areas for improvement and optimization.

Use data analysis techniques to segment customers based on demographics, behavior, and preferences. Develop targeted marketing strategies to effectively reach different customer segments.

Develop predictive models and forecasts to anticipate market trends, customer behavior, and sales performance. Provide insights and recommendations to optimize marketing strategies and budget allocation.

Prepare regular reports and presentations summarizing key findings, insights, and recommendations for marketing initiatives. Communicate findings to stakeholders and senior management.

Collaborate with cross-functional teams including marketing, sales, product development, and finance to align marketing efforts with overall business goals and objectives.

Stay abreast of industry trends, emerging technologies, and best practices in marketing analytics. Continuously seek opportunities to enhance analytical capabilities and knowledge.

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Marketing AnalyticsData AnalysisHubSpotGoogle AnalyticsAdwordsBizibleMarketoSalesforceSQLTableauPower BIMarketing Principles

Required

Experience in Marketing, Business, Statistics, Economics, or related fields.

Proven experience in marketing analytics, data analysis, or a related field using data sets from tools like HubSpot, GA, Adwords, Bizible, Marketo, and Salesforce.

Strong analytical and problem-solving skills with the ability to interpret complex data sets.

Solid understanding of marketing principles and strategies.

Excellent communication and presentation skills.

Ability to work effectively in a fast-paced environment, where async communication takes precedence.

Detail-oriented with a strong commitment to accuracy and quality.