A. Rifkin Co. ยท 22 hours ago
Marketing Analyst - Remote
Pittsburgh, PA
Full-time
Remote
Entry Level
2+ years exp
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Responsibilities
Researches and compiles data related to current product market, customer demographics and interest, and factors influencing product demand; analyzes results to identify ways of maximizing sales and market penetration of current products.
Compiles data related to competitors' products such as pricing, sales, and marketing or distribution methodology.
Focus on market research with the ability to identify "segments" that are good opportunities for A. Rifkin to pursue.
Within the segments, the ability to generate "lead lists" for Regional Sales Managers and direct them to the desired prospects.
Marketing Analyst would define the tradeshows/conferences that are worthwhile of Regional Sales Manager efforts (in person).
Marketing Analyst would manage the external agency assigned to web site management, SEO, digital marketing efforts and other marketing duties.
Marketing Analyst would identify potential new distributors within the desired segments and provide contact information to Sales for follow up.
Maintain knowledge of current marketing trends, development opportunities, and best practices.
Perform other duties as assigned.
Qualification
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Required
Bachelor's degree in Marketing or related field required.
Minimum 2 years related work experience required. Minimum experience must be in addition to internship jobs/assignments.
Experience with data analysis tools (e.g., Excel, Google Analytics, SQL) and with digital marketing channels (SEO, PPC, social media)
Must be familiar with marketing automation platforms (e.g, HubSpot, Marketo)
Excellent verbal and written communication skills.
Excellent organizational skills and attention to detail.
Superior research and analytical skills.
Proficient with Microsoft Office Suite or related software.
Must have advanced reasoning abilities including the ability to define problems, collect data, establish facts, and draw valid conclusions.
Benefits
Medical
Dental
Vision
Life and Disability Insurances
401k plan with company contributions
Nice time off program
Company
A. Rifkin Co.
A.
51-200 employees
Funding
Current Stage
Growth StageCompany data provided by crunchbase
