Harvey Performance Company · 4 hours ago
Marketing Analyst
Rowley, MA
Full-time
Remote
Entry, Mid Level
2+ years exp
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Responsibilities
Analyze brand health metrics, such as brand awareness, market share, and customer loyalty, to evaluate brand positioning and identify growth opportunities.
Evaluate product sales, usage, and performance across various markets and segments.
Track sales trends, competitor activity, and overall market dynamics to inform brand strategy and identify potential threats and opportunities.
Design and build monthly dashboards that monitor and summarize sales figures, marketing campaign tactics, brand health, and customer data metrics.
Fulfill requests of ad hoc analyses by synthesizing data to create easy-to-understand reports using BI tools.
Support the implementation of data integration in acquisition due diligence processes and portfolio preparation to help the organization evaluate potential new target companies to acquire.
Own the end-to-end process of data quality improvement by creating reports to identify data anomalies, designing data quality process.
Lead B2B contact and company data acquisition initiatives.
Document deployed data and business process and improvement opportunities.
Oversee the strategy, execution, performance, and effectiveness of our direct mail programs for multiple brands.
Oversee list management from various sources and audit list processing outputs to ensure mail lists are of high quality and accuracy.
Structure reports and models (e.g. ROI analytics, RFM) with external analytics partners on direct mail responses measurement and customer segmentation.
Qualification
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Required
Bachelor’s degree in Marketing, Data Science, Business Analytics, or a related field.
2-3 years of experience in a marketing analytics, data analysis, or similar role.
Proficiency in data analysis tools such as SQL, Python, or R.
Strong experience with visualization tools like Power BI, Tableau, or Google Data Studio.
Familiarity with digital marketing platforms (Google Analytics, CRM systems).
Knowledge of statistical analysis, A/B testing, and predictive modeling.
Strong problem-solving skills, detail-oriented, with an ability to work independently and manage multiple projects.
Excellent communication skills, with the ability to convey complex data insights to non-technical stakeholders.
Benefits
PTO
Paid holidays
Health insurance
Dental insurance
Vision insurance
401k match program
Profit sharing
Company
Harvey Performance Company
Harvey Performance Company is a provider of specialized cutting tools for precision machining applications.
51-200 employees
Funding
Current Stage
Growth StageTotal Funding
unknown2021-11-02Acquired· by Berkshire Partners
2017-10-17Private Equity· Undisclosed
Leadership Team
Mark Dyas
Chief Financial Officer
Brian C Lavelle
President & Chief Operating Officer
Recent News
Modern Machine Shop
2023-12-24
Company data provided by crunchbase
