loanDepot · 4 days ago

Marketing Analyst

United States

Full-time

Remote

Mid Level

$76K/yr - $121K/yr

4+ years exp

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Responsibilities

Analyzes marketing campaigns, website performance, and customer data to uncover trends, patterns, and actionable insights.

Tracks and reports on key performance indicators (KPIs) for digital and traditional marketing channels, including ROI, conversion rates, and customer acquisition cost (CAC).

Collaborates with the marketing team to optimize campaign performance through A/B testing, segmentation, and targeting.

Develops dashboards and reports using tools such as Tableau, Power BI, or Google Data Studio to present insights effectively to stakeholders.

Uses statistical methods and predictive models to forecast campaign outcomes and customer behavior.

Works closely with marketing, sales, and product teams to align data analysis with business objectives.

Analyzes competitor performance, market trends, and customer preferences to guide strategic planning.

Ensures the integrity, accuracy, and security of marketing data in CRM and analytics systems.

Implements marketing analytics tools and automation for data collection, campaign tracking, and reporting.

Performs other duties and projects as assigned.

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Data analysisSQLPythonTableauGoogle AnalyticsRPower BIStatistical analysisPredictive modelingDigital marketingMarketing automationHubSpotSalesforce Marketing CloudMachine learningMarketing attribution modelsCustomer journey analyticsAdobe Analytics