Luxury Brand Partners, LLC · 16 hours ago

Marketing Analyst

Miami, FL

Full-time

Remote

Mid Level

$70K/yr - $80K/yr

4+ years exp

Maximize your interview chances

BeautyConsumer Goods

Hiring Manager

Carmen D.

Insider Connection @Luxury Brand Partners, LLC

Discover valuable connections within the company who might provide insights and potential referrals.
Get 3x more responses when you reach out via email instead of LinkedIn.

Responsibilities

Develop and maintain comprehensive dashboards to monitor key marketing metrics such as CAC, ROAS, LTV, and engagement rates.

Analyze campaign performance across paid (e.g., Google, Meta, TikTok), organic, and owned channels (email, SMS) to identify opportunities for optimization.

Implement and refine attribution models to evaluate the effectiveness of marketing channels and campaigns.

Ensure consistent use of UTM parameters and alignment with attribution strategies.

Conduct A/B tests and experiments to identify growth opportunities, improve funnel performance, and optimize campaigns.

Provide actionable insights to improve segmentation and targeting strategies across channels.

Partner with Business Analytics, internal and external channel teams to maintain data accuracy, ensure proper tracking instrumentation, and support data integration projects.

Collaborate with lifecycle and paid media teams to optimize customer journeys and cross-channel effectiveness.

Create actionable weekly and monthly reports to inform leadership on performance, trends, and revenue opportunities.

Forecast and model revenue impact of new strategies, channel optimizations, and product changes.

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Marketing AnalyticsA/B TestingSQLGoogle Analytics 4TableauLookerBusiness Intelligence ToolsPaid Media PlatformsEmail/SMS ToolsAttribution ModelsStatistical AnalysesCustomer Lifecycle AnalyticsPredictive ModelingProject Management

Required

4-5+ years of experience in marketing analytics or a related field.

Strong analytical skills with proficiency in tools like BI, SQL, Looker, Tableau, and Google Analytics 4 (GA4).

Proven ability to design and execute A/B testing and statistical analyses.

Experience working with paid media platforms (e.g., Meta, Google Ads, TikTok), email/SMS tools (e.g., Klaviyo, Attentive), and customer lifecycle analytics.

Familiarity with attribution models and advanced analytics techniques (e.g., predictive modeling).

Strong communication skills with the ability to present technical findings to non-technical stakeholders.

Self-starter with the ability to prioritize and manage multiple projects.