Talbots · 2 days ago

Marketing Analytics Developer

Hingham, MA

Full-time

Onsite

Senior Level

7+ years exp

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ApparelFashion

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Responsibilities

Own, manage, and optimize the analytics architecture between Tealium tag manager, the data layer and Adobe Target

Lead the end-to-end integration support between Adobe Analytics and 3rd party vendors, including gathering requirements, solutioning, code development, testing, troubleshooting, and ongoing maintenance.

Recommend upgrades, test, and manage Adobe Extensions

Implement, update, and maintain 3rd party pixels such as Google, Facebook, Meta, etc.

Manage and optimize the tagging architecture for real-time analytics tool, Quantum Metrics

Collaborate with cross department stakeholders to gather requirements, define solutions, and implement code to support key business needs.

Collaborate with data analysts and other teams to interpret data and identify areas for optimization to capture relevant customer engagements and activities.

Provide QA support to IT and Analytics teams to ensure 3rd party tag stability after releases.

Lead the communication and solutioning efforts between IT and Analytics/Business teams.

Support cross department analytics projects including data feeds, 3rd party analytics integrations, new pixel installs, analytics tags, and ad hoc troubleshooting.

Support ad hoc initiatives including DNS and SSL certificates, QR codes, CCPA, etc.

Identify, troubleshoot, and resolve ad hoc issues related to tracking and reporting.

Qualification

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JavaScriptHTMLCSSBrowser Dev ToolsBrowser ExtensionsJavaWeb Best PracticesXMLJSONAJAXCSV FeedsDNSSSL CertificatesAdobe AnalyticsAdobe ProductsWeb Monitoring ToolsProblem-SolvingSelf-StarterCollaborationCommunicationSolution-DrivenSalesforceTealium