Acrisure · 2 days ago

Marketing Analytics Manager

Boston, MA

Full-time

Hybrid

Senior Level

8+ years exp

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Responsibilities

Collaborate with data scientists, product managers, and engineers, while engaging with various marketing stakeholders to establish a marketing analytics function.

Partner closely with marketing leadership to define objectives and key performance indicators (KPIs) across the entire marketing funnel, spanning from brand awareness to conversion.

Work with the digital team on creating customer profiles and testing different sales funnel variations that drive marketing and product decisions.

Partner with other analytics teams within the organization to drive a single source of truth for KPIs while progressing the data quality forward with a focus on data democratization.

Proactively propose innovative approaches for leveraging marketing analytics to drive business outcomes, balancing immediate needs with long-term strategic objectives.

Evaluate new opportunities, synthesize and translate findings, develop go-forward plans, and develop the tools to guide and monitor execution.

Lead the creation of compelling data visualizations and interactive dashboards that effectively communicate the narrative of our marketing initiatives.

Optimize reporting processes and implement automated alerts to swiftly identify and address potential issues and opportunities.

Qualification

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Business AnalyticsMarketing AnalyticsSQLPythonRBigQueryData ManipulationData AnalysisData ModelingData VisualizationTableauGoogle AnalyticsHeapFacebook Ads ManagerGoogle AdsExperimental DesignStatistical AnalysisProblem-SolvingAttention to DetailInfluencingCommunicationManagement Experience

Required

Bachelor's degree in a quantitative discipline, such as Mathematics, Economics, Computer Science, Statistics, or Engineering; advanced degree is a plus.

8+ years of experience in business analytics with 4+ years of analytics experience across media buying teams, preferably in a fast-paced and high-growth D2C environment.

Experience defining a clear and innovative marketing analytics strategy with a robust roadmap and delivering against it.

Excellent analytical and problem-solving skills with a keen attention to detail.

Demonstrated success influencing senior level stakeholders on strategic direction based on recommendations backed by in-depth analysis.

Strong expertise in data manipulation and analysis using SQL (Python and R experience are a plus); adept at constructing and optimizing advanced queries for complex data sets (BigQuery experience a plus).

Technical expertise with respect to mining and modeling data with the ability to create views and tables or schedule queries for data democratization.

Strong knowledge of Tableau or similar data visualization tools.

Experience with media platforms such as Google Analytics, Heap, Facebook Ads Manager, Google Ads, etc.

Experience with experimental design (A/B and multivariate tests) and statistical analysis to drive business decision making.

Excellent communication skills and the ability to tailor the message to various audiences, both technical and non-technical.