183 applicants

Company

NetApp · 3 hours ago

Marketing Analytics Manager

United States

Full-time

Remote

Senior Level, Lead/Staff

$111K/yr - $155K/yr

8+ years exp

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Cloud ComputingData Management

Culture & Values

H1B Sponsor Likely

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Responsibilities

Design, implement and maintain data models, dashboards and reports to track and to monitor key marketing and sales metrics

Evaluate and optimize marketing campaign metrics based on industry best practices, providing recommendations based on performance and deep analyses to improve marketing effectiveness

Track business level performance based on different sources and provide insights and recommendations to advise leadership, crafting raw data and analysis into well-written and persuasive visual content

Collect, maintain and publish monthly and quarterly metrics including, web, social, database health, and funnel performance

Identify and analyze data quality issues, and implement solutions to ensure accurate and reliable data

Partner with Data Science and other analytics team to maintain and evolve attribution models, ensuring all touchpoints, channels and campaigns are tracking accurately from all areas of the business; own the tracking and accuracy of marketing channels and campaign attribution; analyze pipeline and revenue performance

Own and manage website performance reporting and analysis scorecards

Monitor key website engagement metrics to deliver insight and recommendations, including analysis of online user behavior, conversion data and user journeys

Support ad-hoc querying and analyses to understand user behavior, investigating emerging trends and diagnose data discrepancies

Partner closely with web team to track performance to ensure best user experience

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Marketing AnalyticsData Analysis ToolsGoogle Analytics (GA4)Data Visualization ToolsQuantitative Problem-SolvingFunnel MetricsLookerPowerBITableauCollaborative Work Ethic

Required

At least eight years of experience in marketing analytics, with strong analytical and quantitative problem-solving ability

Deep expertise in marketing and sales funnel metrics and how to connect the dots and tell a story with data

Highly proficient in data analysis tools, web analytics tools and advanced knowledge of Google Analytics (GA4)

Solid understanding of data visualization tools such as Looker, PowerBI and Tableau

Excellent communication skills, being able to extract and to communicate concise takeaways from complex data

Ability to persistently navigate organizational challenges without losing sight of key goals

Collaborative work ethic as partnership with stakeholders at all levels is key

Benefits

Health Insurance

Life Insurance

Retirement or Pension Plans

Paid Time Off (PTO)

Various Leave options

Performance-Based Incentives

Employee stock purchase plan

Restricted stocks (RSU’s)

Company

NetApp

Glassdoor

4.1

NetApp specializes in data storage, data infrastructure, and data management solutions.

Founded in 1992

San Jose, California, USA

10,001+ employees

http://netapp.com

H1B Sponsorship

NetApp has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)

Distribution of Different Job Fields Receiving Sponsorship

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Trends of Total Sponsorships

2023 (113)

2022 (234)

2021 (214)

2020 (203)