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Bituminous Roadways, Inc. ยท 2 days ago
Marketing and Business Development Specialist
St Paul, MN
Full-time
Hybrid
Entry, Mid Level
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Insider Connection @Bituminous Roadways, Inc.
Responsibilities
Develop and execute comprehensive marketing plans to achieve business objectives, including brand awareness, lead generation, and customer acquisition.
Oversee digital marketing efforts, including website management, SEO, SEM, email marketing, and social media marketing, to maximize online visibility and engagement.
Create compelling content for various marketing channels, including blog posts, articles, whitepapers, case studies, and marketing collateral, to educate and engage target audiences.
Conduct market research to identify industry trends, customer needs, and competitive landscapes, and use insights to inform marketing and business development strategies.
Implement lead generation campaigns and tactics to generate qualified leads and opportunities for the sales team, leveraging both inbound and outbound marketing approaches.
Identify and evaluate new business opportunities, partnerships, and alliances to expand the company's market presence and revenue streams.
Build and maintain relationships with key stakeholders, including clients, partners, industry influencers, and internal teams, to drive collaboration and business growth.
Collaborate with the sales team to develop sales enablement tools, presentations, and materials that effectively communicate the value proposition and differentiate the company in the marketplace.
Monitor and analyze marketing and business development metrics and KPIs to measure the effectiveness of campaigns and initiatives, and make data-driven recommendations for optimization and improvement.
Qualification
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Required
Bachelor's degree in Marketing, Business Administration, or a related field
Proven experience in marketing and business development roles
Strong understanding of marketing principles, techniques, and best practices, with expertise in digital marketing strategies and tools
Excellent communication, presentation, and negotiation skills, with the ability to influence and persuade stakeholders at all levels
Strategic thinker with the ability to analyze market trends, identify opportunities, and develop actionable plans to drive business growth
Results-oriented mindset with a track record of achieving and exceeding marketing and business development goals
Proficiency in marketing analytics tools, CRM systems, and Microsoft Office Suite
Self-starter with the ability to work independently and collaboratively in a fast-paced, dynamic environment
Benefits
Medical/Dental/Vision Insurance
Life Insurance
Paid Time Off
Paid Training
Advancement opportunities - we aim to promote within
Family Oriented
Annual events
Company
Bituminous Roadways, Inc.
Bituminous Roadways, Inc. (BR) is a full-service asphalt paving contractor providing our Twin Cities customers with superior asphalt paving solutions.
Founded in 1946
51-200 employees
Funding
Current Stage
Growth StageCompany data provided by crunchbase
