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Company

California CASA Association · 3 hours ago

Marketing & Communications Director

United States

Full-time

Remote

Director/Executive

$120K/yr - $130K/yr

6+ years exp

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Non Profit

No H1B

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Responsibilities

Develop and implement a comprehensive, inclusive annual Marketing Plan that expands CA CASA’s reach and impact.

Develop communications strategies that authentically resonate with CA’s diverse communities, emphasizing inclusion, cultural responsiveness, and alignment with the mission of supporting all children in foster care.

Innovate marketing and fundraising ideas that appeal to a wide audience, including historically underrepresented groups.

Prioritize resources and budget for maximum impact. Ensure grant-funded initiatives meet objectives and fulfill DEI-related requirements.

Work collaboratively with CA CASA staff, supporting the Philanthropy, Programs, and Leadership teams, and foster cooperative relationships with local CASA programs to support their specific outreach needs.

Supervise the Graphic Design/Marketing Assistant, supporting growth and professional development with a focus on DEI-informed communication practices.

Maintain CA CASA’s website, Program Portal, and other communication systems, ensuring they are accessible, inclusive, and reflect our commitment to diversity.

Provide regular, informative reports for internal and external stakeholders, including insights on DEI-related outreach performance and future goals.

Work with the CFO to create a DEI-aligned marketing budget and manage expenses, ensuring financial accountability.

Create an inclusive lead funnel process that considers diverse recruitment methods and gathers input from local programs and DEI recruitment experts.

Partner with marketing agencies to produce culturally relevant campaigns that meet diversity and inclusion goals. Oversee content creation, including videos and media plans, ensuring campaigns stay on message, on budget, and resonate with diverse audiences.

Oversee the volunteer lead funnel process, including an online interest form, lead transfer to local programs, and proactive troubleshooting. Track feedback to continuously improve outreach.

Monitor online comments and feedback, addressing questions and concerns to ensure a positive and inclusive candidate experience.

Refine CA CASA’s core messages to ensure organizational consistency with DEI values, using language that speaks to diverse audiences.

Manage CA CASA’s social media platforms & e-communications, focusing on content that promotes inclusivity, fosters engagement, and encourages action. Track engagement metrics to inform future strategies.

Oversee development and production of print and digital materials, including the annual Impact Report and monthly network e-newsletter, using accessible, inclusive language and imagery.

Align marketing materials with donor outreach and engagement, ensuring DEI values are highlighted in campaigns and materials.

Maintain the visual and verbal brand of CA CASA, ensuring consistency and alignment with National CASA standards. Develop templates and guidelines to support staff in upholding these standards.

Manage relationships with designers, videographers, and other vendors, emphasizing DEI in consultant selection and project outcomes.

Host training sessions on DEI-informed marketing topics such as Media Relations, featuring guest speakers who bring diverse perspectives.

Create and share graphics, infographics, videos, and other assets tailored for broad inclusivity and cultural sensitivity.

Offer DEI-aligned marketing and media relations advice to local programs as needed, including crisis communications.

Build relationships with diverse media outlets and influencers to broaden CA CASA’s reach. Develop and pitch story ideas that reflect CA CASA’s inclusive mission and foster empathy for foster youth.

Develop inclusive messaging and materials for legislators and stakeholders, promoting CA CASA’s advocacy goals with culturally sensitive language.

Implement a crisis communication strategy that ensures timely, transparent, and inclusive messaging to all stakeholders.

Maintain a content-rich Editorial, Marketing & Public Relations calendar that includes strategic, DEI-centered campaigns to keep foster care needs and CASA’s mission visible year-round.

Write, edit, and proofread organizational materials, emphasizing clarity, cultural relevance, and inclusivity in all communications.

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

MarketingPublic RelationsInclusion (DEI)Budget ManagementMicrosoft Office SuiteAdobe Creative SuiteCanvaSquarespaceSocial Media ManagementProject ManagementCrisis CommunicationsCopywritingMedia RelationsVolunteer RecruitmentContent CreationStakeholder Engagement

Required

Bachelor’s degree in Communications, Marketing, PR, or related field (or equivalent work experience).

Minimum 6 years of progressive experience in marketing and communications, with nonprofit experience desirable. Experience in corporate marketing or at a marketing/PR firm is also beneficial.

Proven experience supervising consultants and staff and effectively managing complex projects.

Proficient, advanced skills in the Microsoft Office Suite (Outlook, Word, Excel, PowerPoint & Publisher), Adobe Creative Suite, Canva, Squarespace, & other platforms as appropriate; an overall comfort level and experience with technology, including websites, e-marketing, and social media networking.

Proven experience in marketing and communications, with a track record of promoting diversity, equity, and inclusion in communications strategies.

Strong leadership skills, with the ability to inspire/support a diverse team & foster an inclusive workplace culture.

Proficient managing budgets, seeking strategic partnerships & executing media plans with sensitivity to DEI values.

Exceptional written and verbal communication skills are required.

Commitment to DEI. History of working effectively with all people irrespective of their history, economic status, challenges, race, gender, education, or sexual orientation; embraces the importance of diversity with demonstrated experience working in diverse organizations. Experience developing culturally responsive marketing campaigns that engage diverse communities.