200+ applicants

Company

Association of American Medical Colleges (AAMC) · 6 hours ago

Marketing & Creative Manager

Washington, DC

Full-time

Remote

Senior Level, Lead/Staff

$94K/yr - $174K/yr

8+ years exp

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Responsibilities

Develop marketing campaigns with the Marketing Director, and implement related design assets, in support of AAMC Services’ new and existing service offerings.

Collaborate with the Services Directors and Program leads to develop and complete comprehensive marketing plans including tracking, metrics, and results reporting.

Incorporate marketing standard methodologies into all AAMC Services marketing activities.

Work closely with the Business and Services Communications teams define design elements, to write/revise compelling copy, and other functions vital for collateral development.

Work with Enterprise Communications and Marketing teams (as well as teams across the AAMC as needed) to ensure campaigns align and maintain the reputation of the AAMC.

Implement marketing campaigns, including digital (website, social, email, online ads) and print assets, for AAMC Services' new and existing offerings.

Champion correct brand usage throughout all Service team communications and marketing activities.

Ability to formulate, develop and implement marketing plans for a varied array of AAMC products and services.

Ability to manage/develop promotional concepts and determine audiences.

Define the overall customer experience, marketing and essential messaging including positioning, and other required functions to support Services growth goals.

Support branding and growth of programs to meet revenue projections and improve the engagement experience of all key audiences.

Strong team, creative, project management, and overall client management skills are essential.

Partner with the Business and Services Communications teams to define design elements, develop concise copy, and manage collateral development.

Ability to work well with people at any level of authority, to work independently, and to work effectively within a diverse professional environment is important.

Ability to assess markets and customer needs and develop marketing plans and product recommendations based on these assessments.

Manage numerous consultants and vendors for in-person events (e.g. video, materials and exhibit printing, promotional items, etc.) to complete campaign assets on deadline.

Strong communication and writing skills, with a keen eye for detail.

Project management expertise, adept at juggling multiple projects and keeping team members informed of timelines and expectations.

A collaborative and effective team player who thrives in a fast-paced environment.

Qualification

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B2B MarketingB2C MarketingAdobe Creative SuiteSalesforceSalesforce Marketing CloudGoogle AnalyticsData VisualizationDigital MarketingMarket SegmentationSearch Engine OptimizationPowerPointSocial MediaMarketing ResearchOnline AdvertisingProject ManagementClient Management

Required

Bachelor’s degree in design, digital communications, marketing, communications, digital communications, literature, or a related field (or equivalent experience).

8+ years of progressively responsible B2B or B2C marketing experience, especially engaging effectively with target audiences, managing delivery of content across platforms, and maintaining brand consistency.

Strong team, creative, project management, and overall client management skills are essential.

Ability to work well with people at any level of authority, to work independently, and to work effectively within a diverse professional environment is important.

Ability to assess markets and customer needs and develop marketing plans and product recommendations based on these assessments.

Strong communication and writing skills, with a keen eye for detail.

Project management expertise, adept at juggling multiple projects and keeping team members informed of timelines and expectations.

A collaborative and effective team player who thrives in a fast-paced environment.

Attention to detail, accuracy, and ability to manage multiple initiatives on deadline simultaneously are essential.

Demonstrated ability to work collaboratively and effectively with colleagues and external audiences at all levels.

Ability to thrive in and enjoy a complex, fast-paced work environment is very important.

Preferred

Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign), Figma, DAM systems, and Canva is preferred.

Advanced proficiency in PowerPoint, with the ability to create engaging, professional presentations.

Expertise in data visualization, transforming data into clear, impactful visuals for decision-making.

Experience in a deadline-oriented non-profit or business environment.

Experience in marketing competitive products, programs and services, preferably in corporate business, education, health or technology strongly preferred.

Proficient in Salesforce and Salesforce Marketing Cloud, with a strong ability to manage customer data, automate marketing campaigns, and optimize CRM strategies.

Experienced in utilizing Google Analytics to track, analyze, and report on website performance, user behavior, and marketing ROI.

Knowledge of and experience using current communications and marketing practices and methods including social media, online advertising, marketing research, market segmentation, search engine optimization, and evaluation of marketing efforts.