Alts Digital · 16 hours ago
Marketing and Public Relations Lead (Portugal - Remote)
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Responsibilities
Participate in creative ideation & brainstorming sessions with the product, content, and design teams to nail the next Digital PR campaign that generates buzz around our product.
Craft comprehensive and diverse outreach strategies, considering multiple angles for different press and outreach channels.
Have full ownership of the outreach and digital PR process, implementing the strategies you designed to achieve targets and demonstrate clear ROI.
Identify meaningful channels — publishers, influencers, online journalists, experts, bloggers — through media analysis or (ideally) your own contacts, and become the main point of contact between them and our product. Find ways to reach influential individuals in digital media, build meaningful relationships, and adapt your strategies to achieve real engagement with their audiences.
Proactively improve/optimize our digital PR and outreach processes, databases, and tools.
Report on the performance of all campaigns under your ownership.
Innovate and iterate, considering new approaches if needed: try and test until you succeed! Then, outdo yourself.
Create and send pitches to site owners, journalists, editors, etc., to get online press coverage.
Qualification
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Required
Portuguese at Native/bilingual level and fluency in English is required.
Experience as a Digital PR and Outreach Specialist.
Ability to think creatively and strategically.
Knowledge of the media landscape in the market.
Ability to secure coverage from top local publishers.
Willingness to go the extra mile to secure coverage.
Strong knowledge of the product and market.
Ability to manage a budget and suggest efficiency improvements.
Creative problem-solving skills.
Ability to capitalize on current events for campaigns.
Strong communication skills.
Ability to generate and manage partnerships.
Strong creative and analytical skills.
Ownership of work and learning from outcomes.
Task-management skills and ability to juggle multiple projects.
Ability to create scalable strategies.
Preferred
Knowledge of Spanish is a plus.
Benefits
100% remote startup environment with all its ups and downs. Mostly ups.
Working 100% remotely with a flexible schedule. We measure results, not hours.
Workation — a mix of work and vacation. Once a year, we find a cool place to work and have fun together.
Alts Ville: We have a house in the stunning Madeira Island available for all employees who want to spend some time with friends, colleagues, and family 🏝️
Health Insurance. We value the well-being and health of our team. To ensure that everyone feels cared for, we offer Health Insurance 🏥
1.000€ / year - financial support in other areas of your life, e.g., professional development.
We offer a 100€ monthly voucher to use in co-working spaces. Working remotely doesn’t have to mean working from home every day.
Company
Alts Digital
Alts Digital is a marketing company that provides igaming and financial services.
Funding
Current Stage
Growth StageCompany data provided by crunchbase