Silvur · 1 day ago

Marketing & Sales Enablement Specialist

United States

Full-time

Remote

Entry, Mid Level

2+ years exp

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Responsibilities

Partner with the sales team to design and execute monthly newsletters for client and industry partners, highlighting updates, product releases, and educational content

Collaborate with Sales and Product teams to develop and distribute partner/client-specific quarterly reports tailored with data insights for executives

Customize marketing materials and/or sales decks for specific partner or event needs

Maintain and oversee a content calendar to ensure all campaigns and updates are timely and aligned with goals

Write and schedule social media posts to promote events, achievements, and product launches

Monitor performance metrics, such as email open rates and social media engagement, to refine strategies

Ensure all campaigns are organized, executed and tracked within Hubspot

Update, and maintain B2B marketing collateral, including brochures, slide decks, case studies, and infographics

Collect quotes and testimonials from partner credit unions to share success stories

Manage a content library accessible to sales and client support teams

Plan, coordinate, and execute Silvur's participation in industry conferences, trade shows, road shows, and other key events

Oversee logistics such as booth setup, shipping materials, schedules, hosted events, and on-site support

Develop pre- and post-event outreach strategies, including email campaigns, social media promotions, and follow-up

Review, refine, and enrich data for prospect lists (leveraging Excel and Hubspot) to identify proper contacts for outreach, invitations, meeting scheduling, follow-ups, etc

Collaborate with sales to identify and target key attendees, ensuring alignment with outreach strategies

Analyze event performance, tracking ROI and providing actionable recommendations for future improvements

Identify repeatable processes for capturing and tracking leads from events utilizing Hubspot or other tools to help automate

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

B2B Sales EnablementMarketing Materials DevelopmentEvent CoordinationData AnalysisEmail Marketing ToolsSocial Media PlatformsContent Management SystemsHubSpotExcel

Required

Intrinsically Motivated: A self-starter with a proactive mindset who thrives on taking initiative and seeing projects through to completion

Organized Multi-Tasker: Strong ability to manage multiple tasks and priorities in an organized and timely manner

Strong Communicator: Excellent written and verbal communication skills

Attentive to Detail: A meticulous eye for accuracy and quality across all work, ensuring a polished and professional output

Committed to Excellence: Consistently ensures all projects are executed on time and to a high standard

Driven by Data: Ability to analyze metrics, present insights effectively, and leverage data and insights to influence marketing strategy and plans

Outside-the-Box Thinker: Approaches challenges and situations with a creative mindset; actively seeking out different angles and possibilities and not being limited by preconceived notions

Willing to Do the Work: We are a lean team at a fast-growing start-up company. This requires the ability to not only identify what needs to be done, but also be part of the solution.