Intrax · 4 hours ago
Marketing & Social Media Coordinator
United States
Full-time
Remote
Entry Level
$50K/yr - $55K/yr
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Responsibilities
Plan, develop & execute marketing strategies and create a yearly marketing plan as it relates to finding qualified, volunteer host families to host exchange students each program year (800+ students).
Manage internal & external communication platforms (HubSpot) to enhance Ayusa’s digital presence and user experience. This includes ad campaigns on Facebook Meta, working with our Google Ad Grant partners (Cause Inspired Media), and SEO management in partnership with Slam Media. Maximize online presence through the implementation and support of content marketing, including social media, website, newsletters, articles, & more.
Manage daily content across all platforms (Facebook, Instagram, Twitter, YouTube, TikTok). Collect photos/videos from host families & exchange students across America to produce digital content for multiple channels. Manage social media guidelines for Community Representatives & Ayusa Student Influencers. Manage Social Media Takeovers for students plus monthly online photo/video contests.
The key point of contact for Ayusa’s public website. Responsible for day-to-day management to ensure design consistency and drive prospective host families user experience improvements. Use Google Analytics to produce & report website statistics. Website management is through WebFlow.
Create designs including marketing publications, brochures, student profile designs, handbooks, t-shirts, handouts, social media designs or videos, etc. via Canva & Adobe Suite.
Maintain bi-monthly newsletter, develop short & long-term communication strategies, & write content for the website, social media, and advertisements as needed.
Maintain & manage digital assets through Air.com for the creation of promotional materials, social media, the yearbook, & archived purposes.
Qualification
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Required
Bachelor's degree in Marketing, Business Administration, or a related field preferred.
Proven experience as a Marketing Coordinator or similar role, with a track record of successful marketing campaigns and strategies.
Design knowledge in Canva, Adobe Premiere, Illustrator, & InDesign.
Strong understanding of digital marketing, social media platforms, email marketing, and print media.
Excellent organizational skills
Proficiency in using marketing analytics tools to measure and optimize campaign performance (Google Analytics, Meta Ad Reporting, etc.).
Creative mindset with the ability to think outside the box and generate innovative ideas.
Exceptional written and verbal communication skills.
Strong project management abilities with the capacity to handle multiple projects simultaneously.
Benefits
Comprehensive benefits package
Company
Intrax
Intrax provides high-quality educational, and work programs that connect people and cultures.
Founded in 1980
501-1,000 employees
Funding
Current Stage
Late StageLeadership Team
Dennis Wong
Chief Executive Officer
Lola Jung
Chief Financial Officer
Recent News
2024-10-30
FinSMEs
2024-10-30
Company data provided by crunchbase
