Elastic · 2 days ago

Marketing Architecture Program Manager

Atlanta, GA

Full-time

Onsite

Mid Level

$107K/yr - $169K/yr

3+ years exp

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Comp. & Benefits

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Responsibilities

Collaborate closely with marketing and sales partners and technical teams to gather detailed business requirements and deliver automated, scalable solutions to optimize marketing architecture and lead management processes.

Lead the design and implementation of marketing technology infrastructure, ensuring seamless integration and optimal performance of web chat tools, marketing forms, list imports and other lead acquisition channels.

Develop and maintain marketing program templates to standardize processes and improve operational efficiency.

Assist in designing and implementing lead scoring models and interesting moments within the marketing automation platform.

Monitor and analyze key performance metrics to drive operational efficiencies and make recommendations for continuous improvement.

Conduct requirements interviews to uncover underlying problems and prepare detailed recommendations for lead management process and system improvements.

Coordinate the integration of marketing automation platforms with our CRM, CMS, and other marketing platforms; ensuring accurate data mapping, attribution, and documentation.

Help develop and implement the data management strategy for marketing, including data enrichment via third-party tools, normalization, and overall hygiene of the database to improve lead flow and targeting.

Perform regular audits and maintain integrity of lead scoring and demand integration lead flow.

Maintain, evaluate, and enhance global form and list import strategy and opt-in compliance framework for scalability, accuracy, and to improve lead generation engagements on elastic.co.

Prepare visual diagrams of system architecture, functionality, and process flows.

Qualification

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Demand generationMarketing operationsMarketing automationSalesforceProject implementationData-driven decision-makingHigh-tech industry experienceProblem-solvingInterpersonal communicationAccountabilityAdaptability