East Carolina University · 2 days ago

Marketing Assistants

Part-time

Onsite

Entry Level

1+ years exp

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EducationHigher Education

Culture & Values

Insider Connection @East Carolina University

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Responsibilities

Proactively initiates marketing projects within each of the departmental programs, that align with overall goals and directions of the CRW marketing plan.

Assist with the entry of ECU Localist web page material.

Assist in oversight for CRW’s internship program.

Utilize a variety of programs to create marketing materials for program areas to include bulletin board calendars, program flyers, and banners.

Assists in the development and implementation of the Campus Recreation & Wellness (CRW) marketing plan.

Identify emerging social media outlets trends CRW can utilize to better reach and recruit participants and nonparticipants.

Assist with the design, collection, and analysis of data collected through various avenues including but not limited to surveys, direct observations, focus groups, social media analytics, and google analytics.

Research and collaborate with other Campus Recreation and Wellness departments from universities.

Conduct research and make appropriate recommendations for new marketing initiatives and projects that will enhance brand awareness of CRW and effectively promote programs/services.

Marketing assistants will maintain the CRW Facebook, Twitter, Instagram, and TikTok through a designated scheduling software and organic content creation.

Review weekly and special event social media calendars prepared by CRW Interns.

Create/write/compile/edit content for the CRW website, Parent, and Student Affairs On Deck newsletters as well as direct email campaigns (CRW Listserv and ECU Pirate 411).

Attend CRW special events to perform live social media coverage.

Assist in tabling and street team activities for CRW and ECU to promote any upcoming activities and school spirit.

Assist with presentation to designated campus groups including but not limited to COAD classes, COMM classes, residence hall coordinator meetings, etc.

Qualification

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MarketingSocial mediaPublic speakingCollege courseworkAvailable to workCommunicationOrganizationalMentorshipInitiative