lulafit · 1 week ago

Marketing Associate

United States

Full-time

Remote

Entry Level

1+ years exp

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Responsibilities

B2C Engagement Marketing Strategy: Execute on lulafit’s B2C engagement marketing strategy across various markets, ensuring deadlines are met and budget constraints are adhered to

Project Management: Demonstrate strong project management skills by effectively prioritizing multiple assignments and driving each to completion simultaneously

Deliverable Templatization: Ensure all deliverables are templatized and align with department scalability goals

Process Management: Oversee the entire process from writing copy, providing designers with feedback, incorporating feedback from the Director of Engagement Marketing, to delivering finished assets

Design Briefs: Formulate detailed design briefs for a team of graphic designers to create a variety of marketing collateral, including printed signage, digital displays, and direct email campaigns

Email Messaging Platforms: Support the Director of Engagement Marketing with email messaging platforms to communicate with users, build user journeys, and manage campaigns

Asset Management: Maintain audience attributes and keep assets organized to ensure efficient workflow and accessibility

Performance Evaluation: Ensure all initiatives and programs are recorded for engagement performance evaluation, data collection, and provide insights for future directions

Marketing Requests Coordination: Coordinate new marketing requests from Site Operations team members by organizing assignments by priority level, implementing templates when applicable, writing copy, and copy editing

Contractor Management: Work with contractors and monitor the progress of tasks towards completion

Tool Expertise: Become the expert on current marketing and project management tools, identifying simpler solutions, and training teams on their use. Tools include Marq, Customer.io, Asana, and Google Suite

Consistency and Optimization: Adjust materials in response to ongoing audits to ensure consistent messaging, adherence to brand guidelines, and engagement optimization

Customer Success Reports: Create visually appealing report templates for Customer Success Directors to support data reporting for clients

Brand Consistency: Ensure all marketing materials and communications maintain brand consistency across all channels and markets

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Engagement MarketingProcess ImprovementPlatform AdoptionProactiveTeam Player CommunicationProblem-SolvingMarqCustomer.ioCreative CloudAdobe Designer