89 applicants

Company

Salem Media Group · 19 hours ago

Marketing Automation and Engagement Strategist

United States

Full-time

Remote

Entry, Mid Level

$20.68/hr - $26/hr

3+ years exp

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Responsibilities

Collaborate with marketing and brand/editorial teams and analyze engagement metrics to optimize engagement and drive traffic to SWN websites.

Brainstorm, create (both new in entirety as well as changes to existing) and consistently analyze in house marketing email campaigns to engage new subscribers, re-engage inactive subscribers and provide desired content and resources to all email subscribers.

Implement automation workflows by creating logic-based rules within the email marketing automation platform.

Craft and execute targeted email campaigns, employing segmentation, A/B testing, and optimization techniques.

Creates, tests, and QAs journeys.

Implement strategies for email retention and customer loyalty.

Understand and analyze email performance metrics and develop and maintain basic reports.

Continuously refine email content, subject lines, and send times through A/B testing to maximize open rates, click-through rates, and conversions.

Keep up to date with and adhere to email marketing best practices.

Help with additional email and marketing-related tasks and projects as needed.

Regular and predictable attendance.

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Email MarketingContent MarketingHTMLCSSEmail Engagement StrategiesAudience SegmentationA/B TestingGoogle AnalyticsData AnalysisExcelZeta Marketing PlatformGraphic DesignEvangelical Christian CultureStrategic Thinking

Required

Bachelor’s Degree, preferably in Marketing, Digital Marketing, Business, Communications, or Online Media

Previous email marketing experience (minimum of 3 years)

Previous content marketing experience (minimum of 3 years)

Ability to write and understand basic HTML and CSS coding

Working knowledge of email marketing engagement strategies, audience segmentation, drag and drop email builders, email service providers, and customer relationship management platforms (SWN’s ESP and CRM is Zeta Marketing Platform)

Experience with Google Analytics

Knowledgeable and skilled in analyzing data including proficiency in Excel/Google Sheets

Highly organized and detail-oriented

Innovation, creativity, a strong work ethic and ability to operate productively in both team and individual environments

Aptitude for strategic thinking, and a data-driven approach to decision making to optimize performance and increase ROI

Experience with A/B testing and engagement optimization.

Strong, conversational understanding of Evangelical Christian culture and the topics, issues and personalities shaping it, as well as familiarity with our Christian audience’s interests, behavior and values