Informatica · 4 hours ago
Marketing Automation Manager
United States
Full-time
Remote
Mid Level
4+ years exp
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Responsibilities
Develop and execute marketing automation strategies integrating 6sense Conversational Email and ABM tools to support demand generation, lead nurturing, and customer retention.
Collaborate with cross-functional teams to align strategies with business objectives, while defining and segmenting target audiences to craft personalized campaigns.
Build, execute, and optimize email campaigns, nurture programs, and automated workflows using platforms such as Marketo, incorporating 6sense tools for enhanced effectiveness.
Develop A/B testing plans for email subject lines, content, and CTAs, ensuring campaigns adhere to branding guidelines and are delivered on time.
Optimize and maintain the marketing automation platform with CRM systems like Salesforce, troubleshooting technical issues to ensure seamless data flow.
Stay updated on new marketing platform features, evaluating opportunities to evolve existing programs.
Monitor and analyze campaign performance metrics to identify areas for improvement, leveraging insights from tools like 6sense.
Generate and present reports on campaign effectiveness and ROI, using data insights to refine marketing strategies and tactics.
Ensure campaigns comply with GDPR, CAN-SPAM, and other relevant regulations while maintaining data hygiene within the marketing database.
Partner with campaign managers and content writers to ensure messaging aligns with audience needs and campaign goals.
Train team members on best practices and the use of marketing automation tools, coordinating with sales on lead scoring and hand-off processes.
Identify and implement innovative technologies or strategies to enhance marketing automation and customer engagement.
Continuously optimize workflows, templates, and processes for improved efficiency and scalability.
Qualification
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Required
Bachelor's degree in Marketing, Communications, Business, or a related field.
4-5+ years of experience in marketing automation, digital marketing, preferably within technology or data management.
Proficiency in platforms like Marketo and experience with CRM systems like Salesforce.
Strong analytical, critical thinking, and problem-solving skills with experience in reporting tools and methodologies.
Excellent project management skills with the ability to manage multiple priorities simultaneously.
Comfortable with and proficient in leveraging AI tools and technologies in day-to-day work to enhance marketing efforts.
Knowledge of email marketing best practices and regulations.
Strong written and verbal communication skills.
Preferred
Familiarity with 6sense Conversational Email and ABM is advantageous.
Experience with HTML, CSS, or basic coding is a plus.
Company
Informatica
Informatica is an enterprise cloud data management platform that accelerates data-driven digital transformation.
5,001-10,000 employees
H1B Sponsorship
Informatica has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2023 (119)
2022 (169)
2021 (198)
2020 (132)
Funding
Current Stage
Public CompanyTotal Funding
$408M2024-11-08Post Ipo Secondary· $408M
2021-10-27IPO· undefined
2015-08-07Acquired· undefined
Leadership Team
Amit Walia
Chief Executive Officer
Claudiu Popa
CEO
Recent News
Benzinga
2024-10-25
2024-06-04
Company data provided by crunchbase
