Loftware · 5 hours ago

Marketing Automation Manager

United States

Full-time

Remote

Mid, Senior Level

5+ years exp

Maximize your interview chances

Information ServicesInformation Technology

Insider Connection @Loftware

Discover valuable connections within the company who might provide insights and potential referrals.
Get 3x more responses when you reach out via email instead of LinkedIn.

Responsibilities

Develops, designs, executes and improve the Marketo roadmap.

Owns the Marketo end-to-end workflow process.

Supervises training programs, builds, and executes landing pages, email and related marketing programs.

Monitors, recommends and advises stakeholders about adjustments required to the Lead Scoring Model.

Develops Marketo metrics and monitors outcomes.

Stays aware of big ideas and innovations driving the marketing automation industry and the marketing function.

Manages and owns the Instance of Marketo as the technology administrator, leveraging its functionality to improve campaign execution and results.

Maintains the health and wellbeing of the Instance, including the management and maintenance of data.

Oversees access and management governance.

Oversees the creation, documentation and distribution of formal marketing automation processes.

Keeps abreast of new technologies and identifies gaps where we can make improvements and advances to our marketing automation strategy.

Works with external vendors and agencies to help execute our marketing automation strategy.

Responsible for planning, implementing, and sharing best practices in marketing automation.

Monitors, evaluates, and analyzes KPIs with performance dashboards and reports.

Constructs and executes test and learn programs to assess digital campaign effectiveness.

Works cross-functionally across Loftware to ensure marketing automation, governance and best practices are leveraged.

Collaborates with the Marketing to deliver marketing automation solutions and database management expertise.

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Marketing AutomationAdobe Marketo Certified ExpertProject ManagementSalesforceZoomInfoRingleadLeanDataDriftData Interpretation