Pegasus Knowledge Solutions, Inc. ยท 2 days ago
Marketing Automation Manager
Chicago, IL
Contract
Remote
Mid Level
3+ years exp
Maximize your interview chancesInformation Technology
Hiring Manager
Anam Chaudhry
Insider Connection @Pegasus Knowledge Solutions, Inc.
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Responsibilities
Lead the development of positioning strategies and marketing assets tailored to specific verticals and sub-verticals.
Design and execute integrated marketing campaigns, including sales collateral, digital media, events, webinars, thought leadership content, and social media.
Collaborate with internal teams (Sales, Go-to-Market, Creative, Digital) to create compelling content and campaigns that resonate with target audiences.
Grow and strengthen the Account-Based Marketing (ABM) function.
Qualification
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Required
Bachelor's Degree or equivalent work experience required.
3-5 years B2B marketing experience, ideally in the services or technology industry required.
Proven track record with account-based marketing initiatives, targeted vertical campaigns, or demonstrable success impacting pipeline growth.
Experience planning and executing integrated marketing campaigns using digital tactics, events, webinars, and emails as well as content creation, having often had to manage multiple marketing programs simultaneously.
Excellent communication skills including the ability to develop, and repurpose, written sales and marketing copy.
Strong commercial acumen with the ability to understand and articulate key business drivers to senior decision makers in a variety of industry sectors.
Proven ability to work collaboratively and cross-functionally, with experience of working closely with sales and product teams.
Highly organized and efficient with the ability to develop and execute against an evolving plan.
Team player that can work both collaboratively and autonomously.
Strong project management, time management, prioritization, and organizational skills.
CRM/marketing automation background, preferably Salesforce and Pardot.
Preferred
Experience preferably with Salesforce and Pardot.
Demand base experience a plus.
Company
Pegasus Knowledge Solutions, Inc.
Founded in 1997, PKSI [Pegasus Knowledge Solutions, Inc.] is an independent, advanced analytics software and services organization, that partners with the industry leading providers to help customers create value from their data, bringing a range of talents, including data integration and preparation, big data environments, data mining, predictive analytics, machine learning and text mining, as well as dashboarding and visualization.
201-500 employees
Funding
Current Stage
Growth StageLeadership Team
Lawrence Hall
Director of AI Solutions and Partnerships
Company data provided by crunchbase
