Be an early applicantLess than 25 applicants
CRL · 2 days ago
Marketing Automation Specialist
Los Angeles, CA
Full-time
Onsite
Entry, Mid Level
$71K/yr - $89K/yr
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Maximize your interview chancesArchitectureBuilding Material
Insider Connection @CRL
Responsibilities
Produce and execute all email and SMS campaigns, including building emails from templates and HTML, copywriting, asset coordination, QA, and scheduling.
Support various strategic programs via manual and triggered campaigns across the customer lifecycle including prospecting, win-back, nurturing, post-purchase, loyalty, retention, surveys, and transactional emails.
Build effective target audiences and segments for every message to drive engagement and revenue performance against KPI goals.
Execute email/SMS marketing campaigns following marketing calendar and ensure alignment with business priorities, demand forecasts, and internal stakeholders.
Use customer data such as web-behavior to drive the message and content personalization.
Devise and execute A/B tests, manage testing calendar, record results, and advise on improvements.
Work in partnership with designers and copywriters to optimize email creative and template structure based on best practices.
Mitigate email and SMS frequency between program touchpoints to minimize database churn.
Perform render testing across devices, email clients, and ISPs to ensure that emails are rendering correctly for the majority of the subscriber base.
Provide regular campaign performance reports that include opens, clicks, conversions, revenue, revenue lift, unsubscribes, etc.
Regularly identify trends and email marketing strategies from other leading global brands to glean insights on best practices and new innovative ideas for email marketing tactics, including audits of how we can acquire, nurture, and retain these customers.
Qualification
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Required
4-year degree; advanced degree a plus
Affinity with Architecture and Building Materials industry
Proven experience managing an email marketing program
Hands-on experience in marketing automation platforms
Detailed knowledge of email regulations, best practices, and compliance internationally in various regulatory regimes (e.g., GDPR or CASL)
Proven work experience in growing, engaging with, and analyzing the performance of a large email marketing database
Experience building an email marketing campaign from scratch
Knowledgeable in Google Analytics, HTML/CSS, A/B Testing, and other CMS
Experience using SQL and similar queries to analyze data
Proficient in data analytics to determine important data and be able to suggest improvements
Knowledge of SEO/SEM
Excellent written communication skills
Strong project management skills and exceptional attention to detail
Ability to work effectively within a fast-paced, complex matrix and changing environment
Preferred
Prior SAP Cloud Commerce platform experience is a plus, but not a pre-requisite
Flexibility to travel as required
Company
CRL
CRL is the industry’s leading, full-service provider of architectural metals, glass fittings and professional-grade glazing supplies.
Founded in 1961
1,001-5,000 employees
Funding
Current Stage
Late StageTotal Funding
unknown2015-08-27Acquired· by CRH ($1.3B)
Leadership Team
Nancy Rouse
Human Resources Business Partner
Company data provided by crunchbase
