Corporate Visions · 3 hours ago

Marketing Automation Specialist

Mesa, AZ

Full-time

Remote

Mid Level

3+ years exp

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B2BContent

No H1B

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Responsibilities

Managing the day-to-day alignment and coordination of campaign development between marketing team members to support execution of global campaigns.

Building and executing marketing campaigns using Marketo; production tasks will include but are not limited to emails, landing pages, forms, segments, and campaign logic.

Working independently as well as with the campaign owners in the team to ensure project plans get executed in a timely manner, including deadline and SLA compliance, specs, assets, status updates, approvals, and final delivery.

Optimizing and standardizing program implementation processes across the organization, contributing to the development of standard campaign build processes and best practices; collecting and sharing feedback on improvements to the campaign production process.

Monitoring and reporting campaign performance with granular tracking across relevant KPIs, including but not limited to impressions, clicks, web visitors, video views, collateral downloads, etc.

Taking charge of system administration, ensuring global compliance and optimal operating processes.

Helping with the operation and optimization of the wider campaign tech stack to support activities and improve performance.

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

MarketoMarketing AutomationB2B MarketingProject Management ToolsHTMLCSSDigital MarketingUTM TrackingGoal Conversion TrackingEmail Best PracticesLanding Page Best PracticesGlobal Compliance LawsData CleanupLead ScoringSegmentationPreference CenterSubscription CenterMarketing KPIs

Required

Bachelor’s degree in Business, Marketing, or a related field

3+ years of related marketing automation experience (Marketo) within a B2B space

Demonstrated experience in building campaigns, using marketing automation tools, and executing projects of varying complexity

Experience with global compliance laws and system optimization processes (data cleanup, lead scoring, segmentation, preference/subscription center etc.)

Highly organized and efficient with the ability to develop and execute against an evolving plan

Team player that is able to work both collaboratively and autonomously

Strong understanding of marketing KPIs and ability to distill recommendations from trends

Must be a self-starter who thrives in a fast-paced environment

Excellent time management skills with the ability to prioritize and shift workload to meet deadlines

Experience working with project management tools

Good knowledge of digital marketing, UTM tracking, and goal conversion tracking, and email and landing page best practices