OuterBox · 3 hours ago

Marketing Automation Specialist

United States

Full-time

Remote

Mid Level

$70K/yr - $85K/yr

3+ years exp

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E-CommerceSEO

Growth Opportunities

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Responsibilities

Automation Workflow Development: Design and implement sophisticated workflows that drive personalized customer experiences through complex triggers and various audience creation methods from Salesforce entry events to querying relational databases with SQL.

Lifecycle Touchpoint and Segmentation Planning: Collaborate with the team to ideate on customer lifecycle stages and segmentation strategies, contributing to a comprehensive audience engagement roadmap for clients.

Stakeholder Communication: Maintain open and effective communication with team members and stakeholders to align on automation strategies, workflow objectives, and performance insights, ensuring all plans meet campaign goals and marketing objectives.

Performance Monitoring and Quality Assurance: Continuously monitor the performance of all active workflows and automations to ensure quality and effectiveness, and make optimization recommendations as necessary.

Data Management and Dynamic Content: Maintain robust data models and attribute definitions, enabling scalable audience segmentation and supporting dynamic content personalization for campaigns and landing pages.

Compliance and Best Practices Adherence: Ensure all automated marketing practices comply with legal standards and industry best practices, maintaining a focus on data privacy and system reliability.

Additional duties, as assigned

Qualification

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