Informatica · 4 hours ago
Marketing Campaign Manager - Customer Expansion
United States
Full-time
Remote
Mid, Senior Level
5+ years exp
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Responsibilities
Lead the development and execution of full-funnel, multi-channel marketing campaigns targeted at existing customers to drive cross-sell and upsell opportunities. Focus on growth strategies to expand customer engagement and product adoption.
Design and implement integrated campaigns across email, paid media, webinars, content development and other channels to ensure consistent messaging and targeting across all touchpoints.
Partner with Product, Sales, Customer Success and Subject Matter Experts (SMEs) to create tailored messaging and offers that align with customer needs and business objectives. Work closely with various stakeholders across the business to identify opportunities for customer expansion and to collect customer feedback for campaign optimization.
Analyze customer data to identify key segments and develop targeted campaigns that speak to the unique needs and challenges of each group. Implement a data-driven approach to personalize messaging, offers and product recommendations based on customer behavior and usage patterns.
Own the campaign lifecycle from planning and concept to execution, measurement and optimization. Manage timelines, resources and budgets while ensuring timely delivery and effective cross-functional collaboration.
Define key performance indicators (KPIs) for each campaign and measure success based on customer engagement, conversion and revenue growth. Provide regular updates and reports to stakeholders, analyzing results and providing actionable insights for future campaign improvements.
Conduct A/B testing, gather customer feedback, and analyze campaign data to continually optimize and refine campaign strategies. Stay current with industry trends and competitor activities to ensure campaigns are innovative and effective.
Qualification
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Required
5+ years of experience in marketing campaign management, preferably in a B2B or SaaS environment.
Proven track record of managing and executing full-funnel, multi-channel campaigns focused on customer retention, expansion, or product adoption.
Experience working with cross-functional teams, including product, sales, customer success, and data/analytics teams.
Strong understanding of digital marketing channels (email, social media, paid media, webinars, etc.) and tools (CRM systems, marketing automation platforms).
Expertise in customer segmentation, lifecycle marketing and creating personalized customer experiences.
Data-driven mindset with the ability to analyze campaign performance and derive actionable insights.
Excellent project management skills with the ability to manage multiple projects, timelines, and stakeholders simultaneously.
Strong communication skills with the ability to collaborate with and influence key internal teams.
Company
Informatica
Informatica is an enterprise cloud data management platform that accelerates data-driven digital transformation.
5,001-10,000 employees
H1B Sponsorship
Informatica has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2023 (119)
2022 (169)
2021 (198)
2020 (132)
Funding
Current Stage
Public CompanyTotal Funding
$408M2024-11-08Post Ipo Secondary· $408M
2021-10-27IPO· undefined
2015-08-07Acquired· undefined
Leadership Team
Amit Walia
Chief Executive Officer
Claudiu Popa
CEO
Recent News
Benzinga
2024-10-25
2024-06-04
Company data provided by crunchbase
