Velosio · 3 hours ago

Marketing Campaign Manager

United States

Full-time

Remote

Mid, Senior Level

5+ years exp

Maximize your interview chances

ComputerSoftware

Growth Opportunities

Hiring Manager

Jessica Meredith

Insider Connection @Velosio

Discover valuable connections within the company who might provide insights and potential referrals.
Get 3x more responses when you reach out via email instead of LinkedIn.

Responsibilities

Understands personas, the market and challenges of the personas and how Velosio’s products and services align.

Builds target audience segments.

Builds marketing campaigns aligned to the quarterly theme to drive leads.

Develops CTAs that create a sense of urgency to drive leads.

Creates all content for assigned audience segments in support of campaigns.

Incorporates SEO recommendations aligned to content.

Works with team to analyze impact of messaging. Adjusts as needed to drive conversion

Ability to experiment with different content formats or messages in support of A/B testing

Incorporate data analytics and reporting to optimize ROI.

Measure, analyze, and report campaign performance.

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Content StrategySEOB2B Demand GenerationHubSpotDynamics 365 SalesData AnalyticsCampaign Performance MeasurementInterviewing SMEsContent CreationContent OutlinesSocial Media CopyVideo OutlinesCalling ScriptsMicrosoftERP

Required

Excellent writing skills

Ability to develop content strategy aligned with campaign goals

Ability to create engaging and persuasive content that aligns to campaign goals

Ability to write content outlines, webpages, blogs, emails, social media copy, video outlines and scripts, calling scripts and other written content

Ability to interview SMEs to collect information for thought leadership content

Understands SEO implications of content and ability to identify high-value keywords

Bachelor’s degree in Business, Marketing, or a related field.

5+ years of B2B demand generation experience in SaaS, Software, Microsoft, or ERP.

Strong reporting capabilities with the ability to track campaign performance and associated spend down to the most granular details while providing roll-up reporting to senior management.

Strong analytical skills and a demonstrated experience analyzing campaign success and ROI.